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There’s something special about walking into a store that feels like home, where the furniture isn’t just stylish but tells a story of craftsmanship, care, and community. That’s exactly what Fowler Brothers Co. has been creating for generations. And now, it’s official: Fowler Brothers Home & Patio has been named the 2025 Apollo Award winner by the International Casual Furnishings Association (ICFA).
This recognition isn’t just another title on the shelf. It’s proof that our business one of the most trusted names in home furnishings, a place where homeowners know they’ll find lasting quality and genuine service.
The Apollo Award and Why It Matters
The ICFA Apollo Award is the highest recognition in the outdoor and casual furniture industry. For more than 60 years, the ICFA has honored retailers that set the standard in merchandising, marketing, customer care, and innovation. Being chosen as a winner means you’re among the very best in the business.
In 2025, Fowler Brothers Co. Home & Patio earned this distinction in the single-store category. The award was accepted by Mike Hartley and Matthew Smisson, representing the entire team that works every day to make Fowler Brothers a destination for quality furniture and outstanding service.
Winning this award shows that Fowler Brothers is the best in areas that matter most to customers: creative showroom design, consistent growth, exceptional shopping experiences, and a commitment to staff training. For shoppers, it’s a sign that they’re working with professionals recognized nationwide for excellence and trustworthiness.
Local Roots, National Recognition
What makes this achievement even more meaningful is that Fowler Brothers Co. is a family-owned business that has been serving families from Chattanooga and surrounding areas since 1885. For 140 years, our company has combined tradition with innovation, always focusing on people first.
Excellence can also come from a partner right in your own community, understanding the local lifestyle, the Tennessee climate, and what it means to make a house feel like home.
What This Means for You: Better Products, Service & Experience
Every detail, from the furniture on display to the way customers are treated, has been recognized at a national level. Fowler Brothers Co. works with trusted brands such as Polywood, Tropitone, Lane Venture, Brown Jordan.
Our team of experts take pride in helping clients create spaces that fit their lives, offering home and patio design consultations, custom orders, and seasonal promotions with flexible financing. Every visit feels personal, every recommendation thoughtful, and every purchase supported long after the sale.
Many homeowners worry about finding pieces that last or dealing with service that feels impersonal. Fowler Brothers solves that problem by combining time-tested craftsmanship with modern service. The Apollo Award reinforces what their customers already know: they’re buying from a store that puts honesty, expertise, and care at the center of everything.
Looking Foward
Winning the Apollo Award is recognition, but also, motivation. Fowler Brothers Co. plans to use this milestone to keep raising the bar with new collections, improved showroom experiences, and community-centered events that bring people together.
This isn’t just about the store’s success. It’s about continuing a long tradition of helping families create homes they love, spaces for gathering, relaxing, and making memories.
Visit the Showroom
If you’ve been thinking about refreshing your home, this is the perfect time to see what award-winning furniture and service look like. Visit Fowler Brothers Home & Patio in 1903 E 24th St Pl, in Chattanooga, Tennessee, to explore our latest indoor and outdoor collections, or schedule a design consultation to bring your ideas to life.
