Does your backyard need a little touch or excitement? Too often, outdoor spaces get overlooked, leaving them feeling underwhelming compared to the style and personality inside the home. Instead of settling for the same old bulky, traditional patio furniture, you can transform your backyard into a vibrant, modern, colorfiul retreat that feels fresh, inviting, and uniquely yours.
HOUE, a Danish brand that brings modern design and unexpected color to patio furniture. We’ll show you how their pieces can change a simple backyard into a happy, lively retreat that feels like an extension of you. After all, we think your outdoor space should be a joyful place for family and friends.
As experts in high-quality home and patio furnishings since 1885, we have confidence in HOUE’s craftsmanship. Right now, all HOUE outdoor furniture are 20% off until September 9, 2025.
The innovative design of the HOUE CLICK chair allows you to mix and match colors by simply clicking the slats on and off.
The Power of Color in Outdoor Spaces
Color is a strong statement. Think about how a bright splash of paint can change the feel of a room inside. In your backyard, a bold hue can do the same. It lifts moods, creates energy, and helps to define a space. A brightly colored chair or table instantly becomes a focal point, drawing the eye and inviting people to sit down and stay a while. It’s a simple, easy way to show your personality and make a fun statement without a lot of effort.
Signature Houe Pieces That Make a Statement
HOUE is known for its clean lines and special details that make their furniture stand out. Here are a few of their most popular pieces to show you what we mean.
The CIRCLE Table: This well-proportioned dining table is made for outdoor use, featuring beautiful bamboo lamels and a sleek leg construction in gray powder-coated aluminum. Its design allows for free seating, giving comfortable legroom for everyone. The table comfortably seats 6 people, while the 150 cm model easily seats 8-10. A decorative granite stone in the center is also perfect for hot pots.
The CLICK Chair in Black: This version of the popular CLICK chair offers a sophisticated, minimalist look. The black lamellas and powder-coated metal frame create a clean, modern statement that pairs perfectly with any outdoor decor, from bright colors to neutral tones. It’s a timeless choice for a stylish patio.
The CLICK Chair in Multicolor: The most playful version of the CLICK chair features a combination of various lamella colors. This vibrant design allows you to express your personality and bring a fun, energetic feel to your outdoor space. Its colorful mix is a great way to add a splash of joy to your backyard.
We help homeowners see that these pieces can be both a functional seat and a piece of art for their backyard.
Mix and Match: Customize for a Personal Feel
A common concern is how to use multiple colors without a space looking messy or disorganized. We have a simple plan for you:
Begin with a neutral base. This is your foundation. Choose a main piece, like a table or sofa, in a simple color like gray, white, or black.
Add your color. Use smaller items like chairs, side tables, or cushions in your favorite bold hues.
Select a palette. Stick to 2-3 main colors. This keeps the look clean and intentional, rather than random.
This approach gives you creative freedom to show your style while keeping a modern feel. You can create a look that is totally unique to you and your home.
Designing a Backyard That Feels Like You
Your outdoor space should be a reflection of your style. HOUE’s versatile designs make it easy to create an area that is both stylish and personal. Here are three simple steps to help you:
Define Your Purpose: What do you want to do in your backyard? Do you want to eat outdoors, or do you want a comfortable spot to relax? Maybe both.
Choose Your Base: Select your main furniture pieces in neutral colors to fit the purpose you defined.
Add Your Personality: This is the fun part. Add your smaller pieces or accessories in bold colors to show off your style.
This process gives you a simple, workable plan to use our products to achieve your design goals.
The wide range of colors for HOUE CLICK chairs lets you create a fun, stylish patio space that’s uniquely yours.
How Fowler Brothers Co. Helps You Create Your Space
With over 140 years of experience, we provide reliable assistance on selecting the right pieces for your home. We invite you to visit our showroom in person. There, you can see and feel the quality of HOUE’s furniture. Our experts can help you visualize how it will look in your backyard. We are committed to providing durable, beautiful furniture that will enhance your home for years.
HOUE’s furniture shows that modern design can be fun and colorful. By using their playful pieces, you can turn your backyard into a happy, stylish retreat that reflects your personality. All HOUE items are 20% off until September 9, 2025. This is a great time to bring some color and joy to your outdoor space.
Visit our Chattanooga showroom today or schedule a personalized design consultation with our experts are ready to help you find the perfect HOUE pieces for your home.
This year, Fowler Brothers Co. Home & Patio proudly celebrates 140 years as a family-owned business, deeply rooted in the heart of Chattanooga. Since 1885, the Fowler family has built a legacy of quality, integrity, and service, transforming the way generations of families furnish their homes. From humble beginnings to a multi-generational success story, their journey is a remarkable testament to resilience, innovation, and community dedication.
The Early Years: 1885 – 1930
The Fowler legacy began in 1885 with James G. Sterchi, who sold goods door-to-door in East Tennessee from a horse-drawn buggy. His hard work and entrepreneurial spirit laid the foundation for what would become one of the South’s most respected furniture brands. In 1886, James and his brother John Calvin Sterchi opened their first furniture store in Knoxville, marking the start of a family tradition that would last over a century.
In 1911, John Calvin Sterchi partnered with his son-in-law, John O. Fowler, to establish Sterchi Brothers & Fowler in downtown Chattanooga, next to what is now the Tivoli Theatre. By 1926, the Chattanooga location was thriving and recognized as “The South’s Greatest Furniture and Music Stores,” furnishing more than 23 hotels across the Southeast. This expansion led to the official incorporation of the business in 1930 as Fowler Brothers Company, operating in both Chattanooga and Knoxville.
Generations of the Fowler family marking a new chapter, a moment that contributes to the enduring Fowler Brothers’ Legacy.
Mid‑Century Growth: 1940 – 1970
During the 1940s, the company entered a new chapter under the leadership of Richard Calvin Fowler, Sr., who became president in 1943. The store proudly supported the World War II effort, partnering with Westinghouse to provide appliances and equipment. In 1948, after a major renovation, thousands of Chattanoogans flocked downtown for “The New Fowler’s Opening,” a three-day grand event showcasing a reimagined showroom.
In 1953, further upgrades were made to the Broad Street showroom to reflect modern design trends and consumer tastes. Then, in 1968, Fowler Brothers introduced a revolutionary retail concept by launching Richard Fowler Galleries on I-24. Known as the “store of rooms,” the new layout helped customers visualize beautifully curated, fully furnished living spaces, an innovative shopping experience ahead of its time.
See how Fowler Brothers Co. showrooms have transformed from past to present, a visual journey reflecting the adapting Fowler Brothers’ Legacy in home furnishings.
New Showroom: 1970s – 1990s
By 1973, the Fowler family opened a new store at 1903 E. 24th Street Place.The event signaled a new era of growth and leadership. Just two years later, in 1975, they expanded again with a showroom on Highway 153 near Northgate Mall. This location offered premium lifestyle furniture collections arranged to inspire customers with real-life design possibilities.
In the 1980s, Fowler Brothers deepened its presence in downtown Chattanooga by opening a new location in the Clemons Building on Chestnut Street. They also launched The Patio Shop at the I-24 campus, signaling a move into the outdoor furniture market. In 1981, Richard Calvin Fowler Jr. became president, starting the fourth generation of family leadership. By 1985, the store was offering competitive “North Carolina furniture prices” locally, making high-quality furniture more accessible to Chattanoogans.
The mid-1980s brought further expansion as the interior furniture wing at the I-24 showroom was enlarged. A proud highlight came in 1987 when Richard Fowler furnished the space used during President Ronald Reagan’s commencement speech at UTC. In 1988, the family celebrated 77 years in Chattanooga with the opening of Fowler’s Furniture Plantation on 4th Avenue, a special milestone reflecting deep community ties and continued innovation.
A glimpse into the family and evolution of Fowler Brothers Co., from historic storefronts to current leadership, embodying the rich Fowler Brothers’ Legacy in Chattanooga.
Family Continuity & Consolidation: 1990s – 2010
As the 1990s arrived, Richard Fowler Jr. and Sarah C. Fowler began consolidating the family’s business operations around the I-24 campus. This strategic move brought all resources under one roof and ushered in a new identity: The Furniture Shoppe & The Patio Shop. Their children, Sarah Chappell, Richard III, and Walton Carter Fowler, joined the business during this era, ensuring the continued legacy of family leadership.
The company became known for its exceptional service, with a delivery program that transported more than 1,000 pieces of furniture each year across the Southeast. Known as “Delivery with a Smile,” this program earned loyal customers and glowing word-of-mouth thanks to dependable service teams like the beloved Lester Early. In 2010, Fowler Brothers celebrated its 125th anniversary, marking five generations of family dedication to quality and community.
Brand Evolution: 2012 – 2025
In 2012, Fowler Brothers launched the “Pass It Forward” holiday campaign, continuing a legacy of giving back. The campaign supported Toys for Tots and honored a long-standing tradition that dated back to 1949, when the store gave away toys to children in need. The spirit of community remained central to the business’s mission.
By 2016, Walton Carter Fowler officially stepped into the role of president and COO, becoming the fifth generation to lead the company. His father, Richard C. Fowler Jr., transitioned to the role of chairman and CEO. With this generational handoff came a renewed energy and strategic vision for the future. In 2020, the company had a rebrand, by changing the name to Fowler Brothers Co. Home & Patio, and began major renovations to the I-24 campus to align with modern tastes while honoring its legacy.
Now, in 2025, Fowler Brothers Co. proudly celebrates 140 years in business. The company created a beautifully updated indoor and outdoor showroom, refreshed branding, and a new digital experience through its redesigned website. The story continues, with style and service that meet today’s needs while carrying forward a rich tradition.
The Secret to FBCO’s Lasting Success
For five generations, Fowler Brothers has stayed true to its roots. Since the beginning, the company has always been guided by the same family values of hard work, quality service, and personal relationships.
Throughout its history, Fowler Brothers has prioritized personal service. From hand-drawn advertisements in the early 1900s to modern SEO strategies and design consultations, the company has always focused on providing the best experience possible for its customers.
Their formula for success is timeless: “Quality + Speed of Delivery = Customer Satisfaction.”
Fowler Brothers Co. continues to be Chattanooga’s premier destination for fine furniture and patio living. With expertly designed showrooms, top-tier brands like Stickley, Rowe, and Stressless, and a reputation for thoughtful service, the company is poised for continued success.
As we reflect on 140 years of tradition, innovation, and family leadership, one thing is clear: the Fowler Brothers story is still being written, and Chattanooga will always be at the heart of it
FAQs About Fowler Brothers Co.
What types of furniture brands does Fowler Brothers Co. carry?
Fowler Brothers Co. partners with well-known brands like Stickley, American Leather, Rowe, or Tempur-Pedic. We offer a collection of premium indoor and outdoor furniture from these and other quality manufacturers.
Can I get help with design for both my indoor and outdoor spaces?
Yes, our design consultation services cover both indoor and outdoor areas. Our experts can help you plan and furnish any space in your home, ensuring a cohesive and beautiful look that fits your style.
Winter evenings don’t have to be spent indoors. The Big Green Egg Chimeneabrings warmth and style to your outdoor area while allowing you to enjoy the crisp air. Available for a limited time atFowler Brothers Co., this chimenea is built for comfort, durability, and timeless appeal.
Whether you’re hosting gatherings, relaxing on your patio, or setting up a romantic setting, this is a must-have addition to your backyard.
Why the Big Green Egg Chimenea Stands Out
When people think of Big Green Egg, they picture their well-known kamado-style grills, designed for cooking with precision and reliability. The Big Green Egg Chimenea extends this reputation by offering a stylish and functional fire feature for outdoor spaces.
Crafted with high-quality ceramic, this chimenea is built to: Withstand outdoor conditions – Long-lasting and weather-resistant Radiate warmth efficiently – Keeps you comfortable during cold nights Add style to any space – A sleek, attractive alternative to traditional fire pits Why the Chimenea is Perfect for Cold Evenings
Unlike open fire pits, chimeneas are enclosed, making them safer and more efficient.
Key benefits include: Provides steady heat—Ideal for both small and large groups Minimizes smoke exposure—The design directs smoke upward Burns wood effectively—Less waste, more warmth Well-placed outdoor fire features create a welcoming environment, making entertaining easy and enjoyable during colder months.
With the Big Green Egg Chimenea, you get a reliable heat source and a stylish addition to your patio.
A Romantic Setting for Your Loved One!
A cold winter night, a bottle of wine, and the soft glow of a fire, this chimenea sets the perfect stage for a cozy date night. Whether you’re cooking a meal on your Big Green Egg or simply sitting by the fire, it creates an inviting setting for two. For grilling ideas for a special evening, check outFood & Wine’s recipes. Upgrade your patio by visitingFowler Brothers Co. to explore our collection of high-quality outdoor furniture.
How to Set Up Your Chimenea for a Cozy Outdoor Space
Here are some ways to make the most of your Big Green Egg Chimenea: Pair it with comfortable patio furniture – Explore ourpatio collection for seating that matches your style. Add warmth with blankets and cushions – Use outdoor-friendly materials for comfort. Incorporate soft lighting – String lights or lanterns create a relaxed feel. Position near your Big Green Egg grill – Make cooking and lounging seamless. Limited-Time Availability at Fowler Brothers Co.
The Big Green Egg Chimenea is only available for a short time, making it an exclusive addition to your outdoor setup. Visit our showroom in Chattanooga to see it in person and explore high-quality patio furniture & décor. Don’t forget to Ask about financing options to make your purchase easier. AtFowler Brothers Co., we specialize in premium furniture and outdoor essentials, helping homeowners create well-designed spaces.
FAQ: Big Green Egg Chimenea at Fowler Brothers Co.
Can the Big Green Egg Chimenea be used for cooking? No, the Big Green Egg Chimenea is designed for warmth and ambiance, not for cooking. If you’re looking for a cooking tool, the Big Green Egg grill is the better option. Find it in our showroom! 2. What type of fuel should I use? Use dry, seasoned hardwood like oak, hickory, or maple. Avoid softwoods like pine or cedar, as they produce excess smoke. Do not use charcoal, lighter fluid, or treated wood, as these may harm the ceramic surface. 3. Is the chimenea safe for wooden decks or covered patios? While the Big Green Egg Chimenea is stable and heat-resistant, place it on a non-flammable surface such as stone or concrete. If placing on a wooden deck, use a fireproof pad underneath. Always allow proper ventilation when using it in a covered area. 4. How do I clean and maintain the chimenea? Let it cool completely before cleaning. Remove ash with a small brush or scoop. Wipe the exterior with a damp cloth, avoiding harsh chemicals. Store in a dry, covered area when not in use to extend its lifespan. 5. Does it come with a warranty? Yes! Big Green Egg products are built for durability, and the chimenea includes a limited warranty. For full warranty details, visitBig Green Egg’s official site or contactFowler Brothers Co..
Pantone’s 2025 Color of the Year, Mocha Mousse, is here, and it’s already making waves in home design. This warm, earthy brown is a versatile and timeless choice that can make your living spaces feel cozy and stylish. At Fowler Brothers Co., we’re ready to help you incorporate this color into your home, whether it’s through indoor furniture or updates to your patio setup. Let’s look at how Mocha Mousse can work for your home decor.
What Makes Mocha Mousse Special?
Its rich, earthy tone creates a sense of warmth and calm, making it ideal for spaces focused on comfort. According to Color Psychology, shades of brown like Mocha Mousse are grounding and evoke feelings of stability and relaxation.
One of the most appealing qualities of this shade is its neutrality. It pairs easily with a wide range of colors and materials, making it an adaptable choice for any design style. Whether your preference is modern, classic, or eclectic, Mocha Mousse blends seamlessly. Its understated elegance ensures that your space remains stylish, regardless of changing trends.
How to Use Mocha Mousse in Your Home
Walls: A Neutral Backdrop
Painting your walls in Mocha Mousse instantly adds warmth to your space. This shade works beautifully in living rooms, bedrooms, and dining areas, offering a versatile alternative to beige or gray. Pair it with lighter tones like cream or soft beige to achieve a balanced look.
Furniture: Stylish Centerpieces
Adding furniture in Mocha Mousse tones is a great way to anchor your room. At Fowler Brothers Co., we offer a curated selection of indoor furniture and patio pieces in earthy tones. From plush sofas to elegant dining tables, Mocha Mousse adds a polished look to any room. Visit our showroom to find high-quality options that combine both style and durability.
Accents: Small Details That Shine
Not ready to commit to painting walls or investing in large furniture pieces? No problem. Mocha Mousse works well as an accent color. Add it through throw pillows, rugs, curtains, or decorative items like vases and lamps. These smaller touches can help tie a room together while allowing you to experiment with the color. Pair these accents with materials like wood, leather, or velvet for extra texture and depth.
For those who love a unified aesthetic, consider layering different shades of brown for a seamless design. Use Mocha Mousse as the foundation and incorporate lighter and darker tones to create depth. This approach is particularly effective in modern living rooms and open-concept spaces.
Mocha Mousse Indoors and Outdoors
Indoor Spaces
Mocha Mousse works well in indoor settings, enhancing spaces with its warmth and flexibility. In living rooms, pair it with jewel tones like emerald or sapphire for a bold yet balanced aesthetic. In bedrooms, combine it with soft linens and metallic accents for a calming, luxurious retreat. At Fowler Brothers Co., our interior design consultation services can help you incorporate this shade beautifully.
Outdoor Spaces
Mocha Mousse also complements outdoor settings. Its earthy tones blend seamlessly with natural elements, making it an excellent choice for patios and gardens. Pair it with green foliage and neutral cushions to create a harmonious outdoor retreat.
Why Choose Mocha Mousse?
In addition to its style benefits, Mocha Mousse is a practical choice for those looking for furniture and decor that will last. Neutral tones like this never go out of style, making them a smart option. At Fowler Brothers Co., we prioritize quality and durability, ensuring that your furniture looks great and holds up over time.
Visit Fowler Brothers Co. Today
Ready to bring Mocha Mousse into your home? Visit Fowler Brothers Co. in Chattanooga to explore our selection of indoor furniture, outdoor furniture, and decor. Our team of experts is here to help you create a space that reflects your style and needs. Don’t miss out on our special promotions and financing options to make your dream home a reality.
FAQ
How do I clean and maintain furniture in Mocha Mousse tones? For fabric furniture, use a vacuum with an upholstery attachment and spot-clean with a mild detergent. Leather furniture can be wiped clean with a damp cloth and conditioned regularly to prevent cracks. Always follow manufacturer guidelines.
Can Mocha Mousse be used in small spaces? Yes, it works well in small spaces. Pair it with light-colored decor and mirrors to make the room feel larger while maintaining a cozy atmosphere.
What materials work best with Mocha Mousse? This shade pairs beautifully with natural materials like wood, leather, and stone. Metallic accents like gold or bronze also complement it well.
Is Mocha Mousse suitable for all seasons? Absolutely. Its neutral tone adapts easily to seasonal decor changes. Add warm accents in winter and lighter, airy elements in summer.
Are there other neutral colors that work well with Mocha Mousse? Yes, shades like cream, taupe, and soft grays complement Mocha Mousse perfectly, enhancing its warmth without overwhelming the space.
Does your backyard need a little touch or excitement? Too often, outdoor spaces get overlooked, leaving them feeling underwhelming compared to the style and personality inside the home. Instead of settling for the same old bulky, traditional patio furniture, you can transform your backyard into a vibrant, modern, colorfiul retreat that feels fresh, inviting, and uniquely yours.
HOUE, a Danish brand that brings modern design and unexpected color to patio furniture. We’ll show you how their pieces can change a simple backyard into a happy, lively retreat that feels like an extension of you. After all, we think your outdoor space should be a joyful place for family and friends.
As experts in high-quality home and patio furnishings since 1885, we have confidence in HOUE’s craftsmanship. Right now, all HOUE outdoor furniture are 20% off until September 9, 2025.
The innovative design of the HOUE CLICK chair allows you to mix and match colors by simply clicking the slats on and off.
The Power of Color in Outdoor Spaces
Color is a strong statement. Think about how a bright splash of paint can change the feel of a room inside. In your backyard, a bold hue can do the same. It lifts moods, creates energy, and helps to define a space. A brightly colored chair or table instantly becomes a focal point, drawing the eye and inviting people to sit down and stay a while. It’s a simple, easy way to show your personality and make a fun statement without a lot of effort.
Signature Houe Pieces That Make a Statement
HOUE is known for its clean lines and special details that make their furniture stand out. Here are a few of their most popular pieces to show you what we mean.
The CIRCLE Table: This well-proportioned dining table is made for outdoor use, featuring beautiful bamboo lamels and a sleek leg construction in gray powder-coated aluminum. Its design allows for free seating, giving comfortable legroom for everyone. The table comfortably seats 6 people, while the 150 cm model easily seats 8-10. A decorative granite stone in the center is also perfect for hot pots.
The CLICK Chair in Black: This version of the popular CLICK chair offers a sophisticated, minimalist look. The black lamellas and powder-coated metal frame create a clean, modern statement that pairs perfectly with any outdoor decor, from bright colors to neutral tones. It’s a timeless choice for a stylish patio.
The CLICK Chair in Multicolor: The most playful version of the CLICK chair features a combination of various lamella colors. This vibrant design allows you to express your personality and bring a fun, energetic feel to your outdoor space. Its colorful mix is a great way to add a splash of joy to your backyard.
We help homeowners see that these pieces can be both a functional seat and a piece of art for their backyard.
Mix and Match: Customize for a Personal Feel
A common concern is how to use multiple colors without a space looking messy or disorganized. We have a simple plan for you:
Begin with a neutral base. This is your foundation. Choose a main piece, like a table or sofa, in a simple color like gray, white, or black.
Add your color. Use smaller items like chairs, side tables, or cushions in your favorite bold hues.
Select a palette. Stick to 2-3 main colors. This keeps the look clean and intentional, rather than random.
This approach gives you creative freedom to show your style while keeping a modern feel. You can create a look that is totally unique to you and your home.
Designing a Backyard That Feels Like You
Your outdoor space should be a reflection of your style. HOUE’s versatile designs make it easy to create an area that is both stylish and personal. Here are three simple steps to help you:
Define Your Purpose: What do you want to do in your backyard? Do you want to eat outdoors, or do you want a comfortable spot to relax? Maybe both.
Choose Your Base: Select your main furniture pieces in neutral colors to fit the purpose you defined.
Add Your Personality: This is the fun part. Add your smaller pieces or accessories in bold colors to show off your style.
This process gives you a simple, workable plan to use our products to achieve your design goals.
The wide range of colors for HOUE CLICK chairs lets you create a fun, stylish patio space that’s uniquely yours.
How Fowler Brothers Co. Helps You Create Your Space
With over 140 years of experience, we provide reliable assistance on selecting the right pieces for your home. We invite you to visit our showroom in person. There, you can see and feel the quality of HOUE’s furniture. Our experts can help you visualize how it will look in your backyard. We are committed to providing durable, beautiful furniture that will enhance your home for years.
HOUE’s furniture shows that modern design can be fun and colorful. By using their playful pieces, you can turn your backyard into a happy, stylish retreat that reflects your personality. All HOUE items are 20% off until September 9, 2025. This is a great time to bring some color and joy to your outdoor space.
Visit our Chattanooga showroom today or schedule a personalized design consultation with our experts are ready to help you find the perfect HOUE pieces for your home.
This year, Fowler Brothers Co. Home & Patio proudly celebrates 140 years as a family-owned business, deeply rooted in the heart of Chattanooga. Since 1885, the Fowler family has built a legacy of quality, integrity, and service, transforming the way generations of families furnish their homes. From humble beginnings to a multi-generational success story, their journey is a remarkable testament to resilience, innovation, and community dedication.
The Early Years: 1885 – 1930
The Fowler legacy began in 1885 with James G. Sterchi, who sold goods door-to-door in East Tennessee from a horse-drawn buggy. His hard work and entrepreneurial spirit laid the foundation for what would become one of the South’s most respected furniture brands. In 1886, James and his brother John Calvin Sterchi opened their first furniture store in Knoxville, marking the start of a family tradition that would last over a century.
In 1911, John Calvin Sterchi partnered with his son-in-law, John O. Fowler, to establish Sterchi Brothers & Fowler in downtown Chattanooga, next to what is now the Tivoli Theatre. By 1926, the Chattanooga location was thriving and recognized as “The South’s Greatest Furniture and Music Stores,” furnishing more than 23 hotels across the Southeast. This expansion led to the official incorporation of the business in 1930 as Fowler Brothers Company, operating in both Chattanooga and Knoxville.
Generations of the Fowler family marking a new chapter, a moment that contributes to the enduring Fowler Brothers’ Legacy.
Mid‑Century Growth: 1940 – 1970
During the 1940s, the company entered a new chapter under the leadership of Richard Calvin Fowler, Sr., who became president in 1943. The store proudly supported the World War II effort, partnering with Westinghouse to provide appliances and equipment. In 1948, after a major renovation, thousands of Chattanoogans flocked downtown for “The New Fowler’s Opening,” a three-day grand event showcasing a reimagined showroom.
In 1953, further upgrades were made to the Broad Street showroom to reflect modern design trends and consumer tastes. Then, in 1968, Fowler Brothers introduced a revolutionary retail concept by launching Richard Fowler Galleries on I-24. Known as the “store of rooms,” the new layout helped customers visualize beautifully curated, fully furnished living spaces, an innovative shopping experience ahead of its time.
See how Fowler Brothers Co. showrooms have transformed from past to present, a visual journey reflecting the adapting Fowler Brothers’ Legacy in home furnishings.
New Showroom: 1970s – 1990s
By 1973, the Fowler family opened a new store at 1903 E. 24th Street Place.The event signaled a new era of growth and leadership. Just two years later, in 1975, they expanded again with a showroom on Highway 153 near Northgate Mall. This location offered premium lifestyle furniture collections arranged to inspire customers with real-life design possibilities.
In the 1980s, Fowler Brothers deepened its presence in downtown Chattanooga by opening a new location in the Clemons Building on Chestnut Street. They also launched The Patio Shop at the I-24 campus, signaling a move into the outdoor furniture market. In 1981, Richard Calvin Fowler Jr. became president, starting the fourth generation of family leadership. By 1985, the store was offering competitive “North Carolina furniture prices” locally, making high-quality furniture more accessible to Chattanoogans.
The mid-1980s brought further expansion as the interior furniture wing at the I-24 showroom was enlarged. A proud highlight came in 1987 when Richard Fowler furnished the space used during President Ronald Reagan’s commencement speech at UTC. In 1988, the family celebrated 77 years in Chattanooga with the opening of Fowler’s Furniture Plantation on 4th Avenue, a special milestone reflecting deep community ties and continued innovation.
A glimpse into the family and evolution of Fowler Brothers Co., from historic storefronts to current leadership, embodying the rich Fowler Brothers’ Legacy in Chattanooga.
Family Continuity & Consolidation: 1990s – 2010
As the 1990s arrived, Richard Fowler Jr. and Sarah C. Fowler began consolidating the family’s business operations around the I-24 campus. This strategic move brought all resources under one roof and ushered in a new identity: The Furniture Shoppe & The Patio Shop. Their children, Sarah Chappell, Richard III, and Walton Carter Fowler, joined the business during this era, ensuring the continued legacy of family leadership.
The company became known for its exceptional service, with a delivery program that transported more than 1,000 pieces of furniture each year across the Southeast. Known as “Delivery with a Smile,” this program earned loyal customers and glowing word-of-mouth thanks to dependable service teams like the beloved Lester Early. In 2010, Fowler Brothers celebrated its 125th anniversary, marking five generations of family dedication to quality and community.
Brand Evolution: 2012 – 2025
In 2012, Fowler Brothers launched the “Pass It Forward” holiday campaign, continuing a legacy of giving back. The campaign supported Toys for Tots and honored a long-standing tradition that dated back to 1949, when the store gave away toys to children in need. The spirit of community remained central to the business’s mission.
By 2016, Walton Carter Fowler officially stepped into the role of president and COO, becoming the fifth generation to lead the company. His father, Richard C. Fowler Jr., transitioned to the role of chairman and CEO. With this generational handoff came a renewed energy and strategic vision for the future. In 2020, the company had a rebrand, by changing the name to Fowler Brothers Co. Home & Patio, and began major renovations to the I-24 campus to align with modern tastes while honoring its legacy.
Now, in 2025, Fowler Brothers Co. proudly celebrates 140 years in business. The company created a beautifully updated indoor and outdoor showroom, refreshed branding, and a new digital experience through its redesigned website. The story continues, with style and service that meet today’s needs while carrying forward a rich tradition.
The Secret to FBCO’s Lasting Success
For five generations, Fowler Brothers has stayed true to its roots. Since the beginning, the company has always been guided by the same family values of hard work, quality service, and personal relationships.
Throughout its history, Fowler Brothers has prioritized personal service. From hand-drawn advertisements in the early 1900s to modern SEO strategies and design consultations, the company has always focused on providing the best experience possible for its customers.
Their formula for success is timeless: “Quality + Speed of Delivery = Customer Satisfaction.”
Fowler Brothers Co. continues to be Chattanooga’s premier destination for fine furniture and patio living. With expertly designed showrooms, top-tier brands like Stickley, Rowe, and Stressless, and a reputation for thoughtful service, the company is poised for continued success.
As we reflect on 140 years of tradition, innovation, and family leadership, one thing is clear: the Fowler Brothers story is still being written, and Chattanooga will always be at the heart of it
FAQs About Fowler Brothers Co.
What types of furniture brands does Fowler Brothers Co. carry?
Fowler Brothers Co. partners with well-known brands like Stickley, American Leather, Rowe, or Tempur-Pedic. We offer a collection of premium indoor and outdoor furniture from these and other quality manufacturers.
Can I get help with design for both my indoor and outdoor spaces?
Yes, our design consultation services cover both indoor and outdoor areas. Our experts can help you plan and furnish any space in your home, ensuring a cohesive and beautiful look that fits your style.
Winter evenings don’t have to be spent indoors. The Big Green Egg Chimeneabrings warmth and style to your outdoor area while allowing you to enjoy the crisp air. Available for a limited time atFowler Brothers Co., this chimenea is built for comfort, durability, and timeless appeal.
Whether you’re hosting gatherings, relaxing on your patio, or setting up a romantic setting, this is a must-have addition to your backyard.
Why the Big Green Egg Chimenea Stands Out
When people think of Big Green Egg, they picture their well-known kamado-style grills, designed for cooking with precision and reliability. The Big Green Egg Chimenea extends this reputation by offering a stylish and functional fire feature for outdoor spaces.
Crafted with high-quality ceramic, this chimenea is built to: Withstand outdoor conditions – Long-lasting and weather-resistant Radiate warmth efficiently – Keeps you comfortable during cold nights Add style to any space – A sleek, attractive alternative to traditional fire pits Why the Chimenea is Perfect for Cold Evenings
Unlike open fire pits, chimeneas are enclosed, making them safer and more efficient.
Key benefits include: Provides steady heat—Ideal for both small and large groups Minimizes smoke exposure—The design directs smoke upward Burns wood effectively—Less waste, more warmth Well-placed outdoor fire features create a welcoming environment, making entertaining easy and enjoyable during colder months.
With the Big Green Egg Chimenea, you get a reliable heat source and a stylish addition to your patio.
A Romantic Setting for Your Loved One!
A cold winter night, a bottle of wine, and the soft glow of a fire, this chimenea sets the perfect stage for a cozy date night. Whether you’re cooking a meal on your Big Green Egg or simply sitting by the fire, it creates an inviting setting for two. For grilling ideas for a special evening, check outFood & Wine’s recipes. Upgrade your patio by visitingFowler Brothers Co. to explore our collection of high-quality outdoor furniture.
How to Set Up Your Chimenea for a Cozy Outdoor Space
Here are some ways to make the most of your Big Green Egg Chimenea: Pair it with comfortable patio furniture – Explore ourpatio collection for seating that matches your style. Add warmth with blankets and cushions – Use outdoor-friendly materials for comfort. Incorporate soft lighting – String lights or lanterns create a relaxed feel. Position near your Big Green Egg grill – Make cooking and lounging seamless. Limited-Time Availability at Fowler Brothers Co.
The Big Green Egg Chimenea is only available for a short time, making it an exclusive addition to your outdoor setup. Visit our showroom in Chattanooga to see it in person and explore high-quality patio furniture & décor. Don’t forget to Ask about financing options to make your purchase easier. AtFowler Brothers Co., we specialize in premium furniture and outdoor essentials, helping homeowners create well-designed spaces.
FAQ: Big Green Egg Chimenea at Fowler Brothers Co.
Can the Big Green Egg Chimenea be used for cooking? No, the Big Green Egg Chimenea is designed for warmth and ambiance, not for cooking. If you’re looking for a cooking tool, the Big Green Egg grill is the better option. Find it in our showroom! 2. What type of fuel should I use? Use dry, seasoned hardwood like oak, hickory, or maple. Avoid softwoods like pine or cedar, as they produce excess smoke. Do not use charcoal, lighter fluid, or treated wood, as these may harm the ceramic surface. 3. Is the chimenea safe for wooden decks or covered patios? While the Big Green Egg Chimenea is stable and heat-resistant, place it on a non-flammable surface such as stone or concrete. If placing on a wooden deck, use a fireproof pad underneath. Always allow proper ventilation when using it in a covered area. 4. How do I clean and maintain the chimenea? Let it cool completely before cleaning. Remove ash with a small brush or scoop. Wipe the exterior with a damp cloth, avoiding harsh chemicals. Store in a dry, covered area when not in use to extend its lifespan. 5. Does it come with a warranty? Yes! Big Green Egg products are built for durability, and the chimenea includes a limited warranty. For full warranty details, visitBig Green Egg’s official site or contactFowler Brothers Co..
Pantone’s 2025 Color of the Year, Mocha Mousse, is here, and it’s already making waves in home design. This warm, earthy brown is a versatile and timeless choice that can make your living spaces feel cozy and stylish. At Fowler Brothers Co., we’re ready to help you incorporate this color into your home, whether it’s through indoor furniture or updates to your patio setup. Let’s look at how Mocha Mousse can work for your home decor.
What Makes Mocha Mousse Special?
Its rich, earthy tone creates a sense of warmth and calm, making it ideal for spaces focused on comfort. According to Color Psychology, shades of brown like Mocha Mousse are grounding and evoke feelings of stability and relaxation.
One of the most appealing qualities of this shade is its neutrality. It pairs easily with a wide range of colors and materials, making it an adaptable choice for any design style. Whether your preference is modern, classic, or eclectic, Mocha Mousse blends seamlessly. Its understated elegance ensures that your space remains stylish, regardless of changing trends.
How to Use Mocha Mousse in Your Home
Walls: A Neutral Backdrop
Painting your walls in Mocha Mousse instantly adds warmth to your space. This shade works beautifully in living rooms, bedrooms, and dining areas, offering a versatile alternative to beige or gray. Pair it with lighter tones like cream or soft beige to achieve a balanced look.
Furniture: Stylish Centerpieces
Adding furniture in Mocha Mousse tones is a great way to anchor your room. At Fowler Brothers Co., we offer a curated selection of indoor furniture and patio pieces in earthy tones. From plush sofas to elegant dining tables, Mocha Mousse adds a polished look to any room. Visit our showroom to find high-quality options that combine both style and durability.
Accents: Small Details That Shine
Not ready to commit to painting walls or investing in large furniture pieces? No problem. Mocha Mousse works well as an accent color. Add it through throw pillows, rugs, curtains, or decorative items like vases and lamps. These smaller touches can help tie a room together while allowing you to experiment with the color. Pair these accents with materials like wood, leather, or velvet for extra texture and depth.
For those who love a unified aesthetic, consider layering different shades of brown for a seamless design. Use Mocha Mousse as the foundation and incorporate lighter and darker tones to create depth. This approach is particularly effective in modern living rooms and open-concept spaces.
Mocha Mousse Indoors and Outdoors
Indoor Spaces
Mocha Mousse works well in indoor settings, enhancing spaces with its warmth and flexibility. In living rooms, pair it with jewel tones like emerald or sapphire for a bold yet balanced aesthetic. In bedrooms, combine it with soft linens and metallic accents for a calming, luxurious retreat. At Fowler Brothers Co., our interior design consultation services can help you incorporate this shade beautifully.
Outdoor Spaces
Mocha Mousse also complements outdoor settings. Its earthy tones blend seamlessly with natural elements, making it an excellent choice for patios and gardens. Pair it with green foliage and neutral cushions to create a harmonious outdoor retreat.
Why Choose Mocha Mousse?
In addition to its style benefits, Mocha Mousse is a practical choice for those looking for furniture and decor that will last. Neutral tones like this never go out of style, making them a smart option. At Fowler Brothers Co., we prioritize quality and durability, ensuring that your furniture looks great and holds up over time.
Visit Fowler Brothers Co. Today
Ready to bring Mocha Mousse into your home? Visit Fowler Brothers Co. in Chattanooga to explore our selection of indoor furniture, outdoor furniture, and decor. Our team of experts is here to help you create a space that reflects your style and needs. Don’t miss out on our special promotions and financing options to make your dream home a reality.
FAQ
How do I clean and maintain furniture in Mocha Mousse tones? For fabric furniture, use a vacuum with an upholstery attachment and spot-clean with a mild detergent. Leather furniture can be wiped clean with a damp cloth and conditioned regularly to prevent cracks. Always follow manufacturer guidelines.
Can Mocha Mousse be used in small spaces? Yes, it works well in small spaces. Pair it with light-colored decor and mirrors to make the room feel larger while maintaining a cozy atmosphere.
What materials work best with Mocha Mousse? This shade pairs beautifully with natural materials like wood, leather, and stone. Metallic accents like gold or bronze also complement it well.
Is Mocha Mousse suitable for all seasons? Absolutely. Its neutral tone adapts easily to seasonal decor changes. Add warm accents in winter and lighter, airy elements in summer.
Are there other neutral colors that work well with Mocha Mousse? Yes, shades like cream, taupe, and soft grays complement Mocha Mousse perfectly, enhancing its warmth without overwhelming the space.
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