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Furniture and Decor News

Meet the 125th Anniversary Daffodil Chest from Stickley

The 125th Anniversary Daffodil Chest from Stickley it’s the third special piece they released to celebrate 125 years of making incredible furniture.

This chest is based on a design from the early 1900s by Ernest Batchelder, who helped shape the Arts and Crafts style back when the Stickley brothers were starting out. Batchelder made his original chest out of chestnut wood with a daffodil pattern painted on using silkscreen.

This revived Daffodil Chest is a masterclass in American craftsmanship, featuring quartersawn white oak solids and pinned mortise-and-tenon joinery for a lifetime of structural integrity. Its most breathtaking feature is the signature floral inlay, a meticulous mosaic of cherry, celtis, maple, mahogany, makore, and black-dyed veneers set into rift oak to recreate Ernest Batchelder’s historic artwork. This attention to detail extends to the hardware and interior, which include bronze-finished lifts, a lid with spring-loaded safety supports, and a cedar-lined interior designed to protect your finest linens for generations.

Stickley Daffodil Chest open showing cedar-lined interior and detailed daffodil wood inlay on quartersawn white oak, 125th Anniversary limited-edition piece
Open view of the Stickley Daffodil Chest revealing its spacious cedar-lined interior and exquisite hand-inlaid daffodil design, a true heirloom from Stickley’s 125th Anniversary collection.

Handcrafted in New York and measuring 31″ W x 18″ D x 18″ H, this piece is perfectly scaled for the foot of your bed. The “Daffodil” design provides a striking visual against your bedding while maintaining a balanced footprint that won’t overwhelm the room. It is available in the signature Onondaga finish or a variety of other custom oak tones that we can order specifically for you.

Picture walking into your bedroom and seeing a stunning, handcrafted chest at the foot of your bed that  feels rich. With its intricate woodwork and century-long legacy, the Daffodil Chest is that rare piece that feels like a unique find while giving you a beautiful place to tuck away blankets and linens.

The oak tones go great with modern, traditional, or anything in between. Keep the top simple, maybe a couple of pillows or nothing at all, so the inlay gets all the attention. It works in a master suite or even as a nice accent for another space. We’ve been helping Chattanooga families find the best furniture since 1885, and Stickley is one of our favorites. Our expert design team will walk you through it, talk about custom options, and help you figure out if it’s the right fit for your home.

Stickley Daffodil Chest open with cedar-lined interior and cozy blanket inside, featuring handcrafted daffodil inlay on quartersawn white oak, 125th Anniversary limited-edition furniture
The Stickley Daffodil Chest open, showcasing its spacious cedar-lined storage and stunning daffodil wood inlay – a timeless luxury piece from Stickley’s 125th Anniversary collection.

If you love a good story and a great collectible, you won’t want to miss this. A limited number of “First Cuttings” will come to our showroom here at Fowler Brothers Co., with a numbered 125th Anniversary commemorative plaque. It’s a chance to own a true piece of Stickley history.

Pre-order yours by February 15, 2026, to get the official version with the plaque.

2026 Interior Design Trends You Can Bring Home Today at Fowler Brothers

Since 1885, our family has seen every style come and go, from the heavy Victorian era and the mid-century surge to the sleek modern era. We can tell you that 2026 is moving in a much warmer direction. The new year is about feeling. The new year is about how a room makes you feel. We want to help you create a space that feels relaxed, comfortable, and truly yours.

Texture is the big winner this upcoming year. People are tired of flat, cold surfaces. We want to touch our furniture. This means a major shift toward authentic materials. We are seeing stone, wood and fabrics taking over.

The biggest comeback is dark wood. For a while, everyone wanted light oak or painted cabinets. Now, rich walnut and deep mahogany finishes are back. They provide a sense of history. Stickley heritage pieces are perfect examples of this. If we worry about a room feeling too heavy, we suggest mixing these dark woods with natural textiles like linen. It creates a balance that feels high-end but approachable.

Also, softness is the priority for 2026 interior design trends. Rigid, straight lines are being replaced by organic shapes. We see this in curved sofas and rounded dining tables. Even architecture is changing. Arched doorways and rounded cabinet fronts are popping up everywhere.

A cozy living room showcasing 2026 interior design trends with dark wood arched bookcases, a textured cream armchair, and a neutral sofa.
Discover how arched silhouettes and rich wood finishes define the 2026 interior design trends.

These shapes make a home feel safer and more inviting. A curved sofa says “sit down.” Brands like Rowe and American Leather are already ahead of this. They are creating sculptural pieces that don’t sacrifice comfort. Lighting is also becoming more like art. Look for sculptural lamps that act as a focal point in a quiet room.

2026 is the year of the curated home. People want oversized, plush seating that stands out. The style focuses on being sculptural plus functional.

We love that vintage pieces and antiques are trending again, making it all about personal expression. People want a home that looks like it was collected over time. This move toward craftsmanship and character is a push for longevity. We want furniture that will last, not mass-produced items that end up in a landfill in three years.

Color is getting deeper. Earthy tones are dominant. Imagine chocolate brown, burgundy, and rust. These colors feel stable and permanent.

At the same time, we see a soft undercurrent of muted mineral colors. Sage green, soft blues, and clay tones provide a calm balance to the dark browns. With Cloud Dancer (PANTONE 11-4201) being named the Pantone Color of the Year for 2026, the trend is centered on a soft, airy feel that lets natural textures stand out. This creamy, versatile white is the perfect canvas for the strong, earthy colors we see coming into style. We can use these colors in small doses against a fresh Cloud Dancer background to see what works.

The main trend is functionality. We are designing homes for living, not just for display. Every room needs to serve more than one purpose. Your living room might be a movie theater on Friday and a quiet reading nook on Sunday morning.

We want emotional resonance. We want spaces that trigger a happy memory. This also applies to the patio. Using brands like Summer Classics or Polywood makes your outdoor space feel like a real extension of your living room showing comfort and versatility everywhere.

A living room showcasing 2026 interior design trends with dark wood arched bookcases, a curved beige sofa, and a textured white armchair.
2026 interior design trends favor arched silhouettes and rich wood finishes to create a sense of history.

You Might Have These Design Questions

How do we use 2026 trends if we have a traditional home? The best way is to mix textures. Keep your traditional dark wood furniture but add a modern curved armchair or a soft mineral-colored rug.

Is it worth investing in a high-end sofa now? Yes. The 2026 style is about longevity. Buying a quality piece now means we won’t have to replace it when the next fad passes.

Visit our Chattanooga showroom to feel these materials for yourself or book your personalized design consultation. Our team has been doing this for 140 years. We can help you find the pieces that make your house feel like home.

Furniture Layout Tips for Hosting Christmas Parties

If you are hosting a Christmas party this season, the key to a great holiday gathering is how your furniture helps people flow and connect. 

Set Your Sofa As A “Boundary”

Many people think a sofa belongs against the wall, however, a big piece of furniture like this needs to be used as a boundary, not a barrier. Pull it three feet away from the wall. This instantly creates room for people to pass behind it and gives the whole space a feeling of being intentional, not just pushed aside.

Create Conversation Islands

No one enjoys shouting across a large space. Your room needs “intimate pockets”. We recommend applying the eight feet rule. No seating cluster should require guests to speak across a gap wider than eight feet.

Take your existing arrangement and break it up. If you have two armchairs, move them across the room from the sofa, perhaps near the fireplace. Add a small accent table between them for drinks. Now you have a mini conversation area. The furniture can be set to invite smaller groups to reunite without monopolizing the whole room.

An elegant, festive dining table and chairs, illustrating Furniture Layout Tips for optimizing a holiday dinner or buffet setup.
Using clever Furniture Layout Tips, the dining table can be used as a central buffet for easy flow, with chairs moved to the periphery for overflow seating.

The Cocktail Table Shuffle

Your coffee table is generally too low and too central for drinks and appetizers when the room is packed. It becomes an obstacle course.

The simplest tip is to get it out of the way. Slide it to the side or into another room entirely. Instead, scatter a few taller, smaller side tables throughout the space. We love using pedestal tables from brands like Stickley for this. Their narrow base means no one trips, and their height makes it easy to set down a glass without having to bend over. 

The Dining Room Flow

The dining table is often the largest piece of furniture you own. For a seated dinner, it’s perfect. For a standing cocktail party, it can take too much space.

If you are not serving a formal dinner, use that table as a buffet. Position it so guests can approach it from both sides. To keep the flow going, move the dining chairs to the edges of the room. They become temporary overflow seating where people can rest their feet for a minute. If you leave the chairs tucked under the table, they just create a traffic jam.

An armchair pulled away from the main seating area with a small accent table, demonstrating Furniture Layout Tips for creating conversation islands.
Applying Furniture Layout Tips means using smaller accent tables to turn individual chairs into “conversation islands” for intimate holiday chats.

Bring the Outdoors In

If you have quality patio pieces, don’t be afraid to pull some into an indoor area that needs extra seating. A sleek, armless Polywood bench or an accent chair from Summer Classics can blend seamlessly with your indoor decor, especially near a window or sunroom. This is a quick fix for extra seating, and the outdoor materials can handle the inevitable spill.

You want movement to be easy, drinks to be accessible, and seating to encourage small group interaction. That big sectional looks great for family movie night, but for a party, think smaller, higher, and broken apart. It will make your home feel bigger and your guests feel more relaxed.

If you need help with more furniture tips to host your party during this holidays, we invite you to get in touch with our designer team for a consultation or visit our showroom at 1903 E 24th St Pl. Chattanooga, Tennessee.

Then, Now, and Next: Honoring Tradition, Inspiring the Future of Home & Patio

2025 marks our 140th anniversary as a family-owned company, and for us, this isn’t just a number. It’s the families who opened their homes to us, the neighbors who became our friends, and the generations who helped shape who we are.

At Fowler Brothers Co., this milestone is our moment to say thank you. You’re the reason our history matters, and the reason the furniture we offer and the service we provide continue to find their place in the spaces you call home.

Guests celebrating the Fowler Brothers Home & Patio 140th anniversary during an evening of fellowship, photos, and showroom festivities.
A look inside the Fowler Brothers Home & Patio 140th anniversary celebration, featuring guests enjoying the night in our showroom.

Honoring 140 Years of Legacy

From our beginnings in 1885, selling furniture door to door, to navigating decades of change in how people shop and live, one thing has always stayed the same: our commitment to our core values. We’ve always believed in helping people create homes they love, have access to quality furniture built to last and passed down through generations, and to be cherished for its irreplaceable character.

We’ve seen parents become grandparents, kids become homeowners, and long-time customers bring their own families in to shop with us. Being part of people’s lives for this long is something we never take lightly.

On Thursday, November 13, we celebrated our 140th anniversary with longtime friends, loyal customers, family, and our entire Fowler Brothers team. During the evening, guests shared stories that stretched across generations. They spoke about the pieces they brought home years ago, how those furnishings are still loved and used today, and how they have become part of the moments that matter most in their lives.

Hearing how our work has touched families and become woven into their memories meant more than we can ever express. It reminded us of the heart behind everything we do.

To us, furniture is never just furniture. It is the backdrop of life, and being part of your story is the greatest honor we could ask for.

Scenes from the Fowler Brothers Home & Patio 140th anniversary celebration, featuring desserts, live music, guests, and family photos.
A collection of moments from the Fowler Brothers Home & Patio 140th anniversary event—great food, live music, and the people who make our legacy special.

Evolving With the Times: Tradition Meets Innovation

Celebrating with family, friends and long-time customers and feeling the love they’ve shared with us inspires us to keep growing, to keep improving, and to continue offering the very best products and services as times change.

Today, we blend the craftsmanship we’ve always believed in with the modern features families want. Sustainable materials, custom pieces, performance fabrics, and furniture designed for real life. When you walk through our showroom, you’ll see that mix of comfort and innovation in every corner.

We also continue to partner with brands homeowners trust, such as Stickley, Summer Classics, Polywood, Lexington Home Brands and many others known for long-lasting quality. These relationships help us bring you furniture that looks good, feels good, and stands up to everyday living.

One of the proudest achievements in our recent story is being named the 2025 Apollo Award Winner, a recognition that highlights leadership and excellence in the furniture industry. For us, it’s a reminder that staying true to our values while embracing new ideas is the right path forward.

Looking Ahead: The Next Chapter for Fowler Brothers Co.

So what comes next?

Entering this next chapter of Fowler Brothers, the energy from our 140th celebration is encouraging us to evolve, elevate, and continue offering the quality and service our customers deserve. Our vision for expansion is constant, whether it’s by introducing more high-end brands to our collections or creating more inviting spaces for you to shop. We are excited for the future and deeply proud of the legacy we are building together.

Our dedication extends beyond our doors and into the heart of Chattanooga. We are continuing our commitment to the community, whether by hosting events, partnerships with neighborhood organizations, or simply ensuring that our store remains a welcoming place for everyone. Our deep roots in this city will always be at the core of everything we do.

Family photo taken at the Fowler Brothers Home & Patio 140th anniversary celebration.
A special family moment during the Fowler Brothers Home & Patio 140th anniversary celebration.

A Final Thank You

From our family to yours, thank you for being part of our story, whether you’ve been with us for decades or just found us today. Your trust is the reason we’ve grown, adapted, and made it to 140 years. And we’re excited for everything still ahead.

Here’s to the next chapter, and to the homes and memories we’ll create together.

A Proud Achievement: Fowler Brothers Co. Wins the 2025 Apollo Award

There’s something special about walking into a store that feels like home, where the furniture isn’t just stylish but tells a story of craftsmanship, care, and community. That’s exactly what Fowler Brothers Co. has been creating for generations. And now, it’s official: Fowler Brothers Home & Patio has been named the 2025 Apollo Award winner by the International Casual Furnishings Association (ICFA).

This recognition isn’t just another title on the shelf. It’s proof that our business one of the most trusted names in home furnishings, a place where homeowners know they’ll find lasting quality and genuine service.

The Apollo Award and Why It Matters

The ICFA Apollo Award is the highest recognition in the outdoor and casual furniture industry. For more than 60 years, the ICFA has honored retailers that set the standard in merchandising, marketing, customer care, and innovation. Being chosen as a winner means you’re among the very best in the business.

In 2025, Fowler Brothers Co. Home & Patio earned this distinction in the single-store category. The award was accepted by Mike Hartley and Matthew Smisson, representing the entire team that works every day to make Fowler Brothers a destination for quality furniture and outstanding service.

Fowler Brothers Co. team members Mike Hartley and Matthew Smisson accepting the Apollo Award 2025 for excellence in furniture and design.
Fowler Brothers Co. representatives Mike Hartley and Matthew Smisson proudly accept the Apollo Award 2025, recognizing the Chattanooga store’s outstanding achievement in furniture retail and design excellence.



Winning this award shows that Fowler Brothers is the best in areas that matter most to customers: creative showroom design, consistent growth, exceptional shopping experiences, and a commitment to staff training. For shoppers, it’s a sign that they’re working with professionals recognized nationwide for excellence and trustworthiness.

Local Roots, National Recognition

What makes this achievement even more meaningful is that Fowler Brothers Co. is a family-owned business that has been serving families from Chattanooga and surrounding areas  since 1885. For 140 years, our company has combined tradition with innovation, always focusing on people first.

Excellence can also come from a partner right in your own community, understanding the local lifestyle, the Tennessee climate, and what it means to make a house feel like home. 

What This Means for You: Better Products, Service & Experience

Every detail, from the furniture on display to the way customers are treated, has been recognized at a national level. Fowler Brothers Co. works with trusted brands such as Polywood, Tropitone, Lane Venture, Brown Jordan.

Our team of experts take pride in helping clients create spaces that fit their lives, offering home and patio design consultations, custom orders, and seasonal promotions with flexible financing. Every visit feels personal, every recommendation thoughtful, and every purchase supported long after the sale.

Aerial view of Fowler Brothers Co. Home & Patio outdoor furniture showroom in Chattanooga, showcasing patio sets and umbrellas from the Apollo Award 2025 winning retailer.
A view of the Fowler Brothers Co. Home & Patio showroom in Chattanooga, filled with premium outdoor furniture and patio collections from the Apollo Award 2025 winning retailer.



Many homeowners worry about finding pieces that last or dealing with service that feels impersonal. Fowler Brothers solves that problem by combining time-tested craftsmanship with modern service. The Apollo Award reinforces what their customers already know: they’re buying from a store that puts honesty, expertise, and care at the center of everything.

Looking Foward

Winning the Apollo Award is recognition, but also, motivation. Fowler Brothers Co. plans to use this milestone to keep raising the bar with new collections, improved showroom experiences, and community-centered events that bring people together.

This isn’t just about the store’s success. It’s about continuing a long tradition of helping families create homes they love, spaces for gathering, relaxing, and making memories.

Visit the Showroom

If you’ve been thinking about refreshing your home, this is the perfect time to see what award-winning furniture and service look like. Visit Fowler Brothers Home & Patio in 1903 E 24th St Pl, in Chattanooga, Tennessee, to explore our latest indoor and outdoor collections, or schedule a design consultation to bring your ideas to life.

Crisp Nights, Soft Sheets: Get Fall-Ready with Peacock Alley Bedding

When air and evenings start to cool, our homes quietly shift with the season. Patio dinners move inside, candles burn a little longer, and the bed suddenly feels like the best place in the house. But those lightweight summer sheets? They’re ready to be switched.

Fall calls for comfort and that’s exactly what Peacock Alley Bedding delivers.

Seasonal Comfort & Fabric Choice

Finding the right bedding for fall can be tricky. You want warmth, but not the kind that makes you toss and turn in the middle of the night.

Peacock Alley is known for using only the best materials, the kind that feel smooth against your skin and adjust naturally with changing temperatures. For cooler nights, sateen sheets are perfect. They’re soft, slightly heavier, and have a gentle sheen that feels like a touch of luxury. On the other hand, percale sheets feel light and breathable. Ideal if you sleep warm but still want that cozy layer as the weather changes.

The beauty of Peacock Alley’s bedding is how it balances both, cozy enough for fall, but light enough to work in every season. At Fowler Brothers Co., our design team helps you mix textures and fabrics so your bed feels comfortable all year long.

Peacock Alley Bedding cozy blankets and fall bedding collection at Fowler Brothers Co. Chattanooga
Stay cozy this fall with Peacock Alley Bedding, soft throws and luxury sheets available at Fowler Brothers Co. in Chattanooga.

Layering Tips for a Fall-Ready Bed

When it comes to fall bedding, it’s all about layering. Start with the basics, then add pieces that bring warmth and personality. Begin with a clean sheet set, then add a lightweight duvet or quilt for softness. A throw blanket at the end of the bed instantly adds texture and warmth, perfect for curling up on chilly evenings. Peacock Alley’s fall collection includes textured throws and duvets in tones that make any room feel inviting.

Color also plays a big role in creating that cozy feel. This fall, warm neutrals and earthy tones are trending; think oatmeal, clay, ivory, and soft sage. These shades pair beautifully with both modern and traditional bedrooms. And if you need help finding the perfect combination, Fowler Brothers Co. offers in-store design help to make it simple.

Quality & Craftsmanship That Lasts All Year

There’s something special about investing in bedding that doesn’t just look good, but lasts. Peacock Alley has built its name on quality, from the hand-finished hems to the long-staple cotton used in every sheet.

Unlike seasonal décor that gets tucked away after a few months, Peacock Alley’s bedding stays timeless. The designs are simple, elegant, and made to blend with any home style, meaning your fall refresh becomes year-round comfort.

At Fowler Brothers Co., we value brands like Peacock Alley because they share our belief in craftsmanship that endures. It’s about helping families create spaces they love to come home to.

Peacock Alley Bedding luxury fall collection with embroidered sheets and soft blanket at Fowler Brothers Co. Chattanooga
Add timeless comfort to your home with Peacock Alley Bedding, luxury sheets and blankets available at Fowler Brothers Co. in Chattanooga.

Treat Yourself or Someone Special with Peacock Alley Bedding

With the holidays around the corner, Peacock Alley bedding also makes a thoughtful gift. It’s something that feels personal, a touch of comfort that turns a house into a home. And it’s also a great gift for yourself!

Bring Comfort Home This Fall

Peacock Alley Bedding offers the perfect mix of warmth, comfort, and craftsmanship, making it easy to create a bedroom you’ll look forward to at the end of every day.

Visit our showroom at Fowler Brothers Co. in 1903 E 24th St Pl. Chattanooga to explore our latest Peacock Alley arrivals, feel the fabrics in person, and let our team help you find the perfect fall bedding.

Celebrate Stickley Designer Rug Month

A great rug ties your furniture together, adds warmth, and turns a room into a place that feels lived in and loved. But finding one that combines quality, design, and comfort isn’t always easy.

That’s why during this Stickley Designer Rug Month, homeowners can explore handcrafted Stickley rugs that bring beauty, craftsmanship, and timeless style into every room, all while enjoying 50% off for a limited time.

The Artistry Behind Stickley Designer Rugs

Stickley has built a legacy on craftsmanship. For more than a century, the company has treated furniture and décor as art, and their rugs follow the same tradition. Every piece is woven with care, using time-honored methods that highlight detail and texture in a way machines simply can’t match.

Each Stickley rug is a mix of tradition, creativity, and thoughtful design that connects old and new. The patterns draw inspiration from nature, architecture, and global influences, while the materials, premium wool, silk, and natural fibers, make every rug strong enough to last for generations.

When you walk across a Stickley rug, you’re stepping onto craftsmanship you can see and feel. It brings warmth and artistry to your home.

Stickley Designer Rug Month artisan handcrafting a designer rug at Fowler Brothers Co. Chattanooga
Skilled craftsmanship brings every Stickley rug to life, celebrate Stickley Designer Rug Month at Fowler Brothers Co. with 50% off this month.

Design Tips: Choosing the Right Rug for Your Space

Here are a few easy tips to help you find the perfect one for your home.

1. Get the Size Right

A rug’s size can completely change the look of a room. In a living room, make sure your rug is large enough to fit under the front legs of your furniture. In the dining area, it should extend at least two feet beyond the table so chairs stay on it, even when pulled out. Bedroom rugs look best when they frame the bed, giving your feet a soft landing every morning.

If you’re unsure where to start, our design team at Fowler Brothers Co. can help you measure and visualize what size works best for your space. Book your consultation now here.

2. Choose the Right Color and Pattern

Stickley’s seasonal rug collections make this part simple. If you prefer a calm, cozy look, try warm neutrals or earthy tones that blend easily with your furniture. Want something more striking? Explore geometric or organic patterns that add interest without taking over the room.

Tip: lighter rugs can make a small room feel bigger, while darker ones ground larger spaces and handle everyday use with ease.

3. Think of It as the Foundation

A rug connects everything, your sofa, table, lighting, and décor — into one complete design. It’s the base that sets the tone for the rest of the room. At Fowler Brothers Co., our design consultants can help you choose a rug that complements your furniture and enhances your space from the ground up.

Exclusive Offers & Why Now Is the Best Time to Buy

If you’ve ever wanted a Stickley rug, now’s your chance. Stickley Designer Rug Month is here, and for a limited time, you can get 50% off all Stickley rugs at Fowler Brothers Co. through October 31.

During this special event, you can also explore limited-edition designs that won’t be restocked once they’re gone.

Refresh your home before the holidays!

For over 140 years, Fowler Brothers Co. has helped families in Chattanooga create beautiful, comfortable homes filled with furniture and décor built to last. Our partnership with Stickley reflects that same commitment to quality and timeless design.

When you visit our showroom, you can see and feel these rugs for yourself. Our design team is ready to help you find a rug that fits your lifestyle, complements your space, and reflects your personal taste.

Stickley Designer Rug Month living room setup with handcrafted rug and wood coffee table at Fowler Brothers Co. Chattanooga
Add warmth and craftsmanship to your home during Stickley Designer Rug Month at Fowler Brothers Co., handcrafted rugs now 50% off.

Style Starts from the Ground Up

Your home deserves pieces that tell a story, and a Stickley rug does exactly that. It adds color, character, and comfort to every room, creating the base for your entire design.

Visit Fowler Brothers Co. in Chattanooga this month to explore the Stickley Designer Rug collection and enjoy 50% off during Designer Rug Month.

Illuminate Every Space with Visual Comfort

Lighting shapes the way a home feels. The right fixture can make a space warm, inviting, and complete. That’s why Visual Comfort Lighting, available at Fowler Brothers Co. in Chattanooga, has become a favorite for homeowners who want lighting that’s both stylish and functional.

Innovative Design Leadership

Visual Comfort works with some of the most recognized designers in the world to create pieces that feel timeless but still suit modern living. These aren’t just light fixtures, they’re design statements. Each one blends clean style with the function families need every day, making it easy to see why the brand stands out.

From large chandeliers that anchor a dining room to simple sconces that soften a hallway, Visual Comfort offers a wide range of indoor lighting. Their collection includes pendants, lamps, and more, designed to add warmth and personality to both homes and commercial spaces. At Fowler Brothers Co., our team can help you choose the right piece so your lighting feels like it belongs.

Visual Comfort Lighting pendants in modern kitchen and sculptural table lamp in Chattanooga home
Visual Comfort Lighting fixtures bring timeless design to every corner, from kitchen pendants to statement table lamps.

Outdoor Fixtures That Last

Exterior lighting has to do two things: look beautiful and stand up to the weather. Visual Comfort does both. Their outdoor designs add curb appeal while also creating a welcoming glow for patios, gardens, and porches. Durable materials mean you don’t have to trade style for performance.

Cordless and Rechargeable Options

One of the fastest-growing lighting trends is cordless fixtures, and Visual Comfort has embraced it in a big way. Their rechargeable lamps and portable designs make it simple to move light where you need it, indoors or outside, without searching for an outlet. This kind of flexibility is perfect for families who entertain or like to switch things up.

Every Visual Comfort piece is crafted with attention to detail, using quality materials that last. You can feel the difference in the weight, the finish, and the way the light shines. That focus on craftsmanship is why Fowler Brothers Co. is proud to offer this line, it reflects the same dedication to quality we’ve valued since 1885.

Visual Comfort Lighting chandelier in kitchen and modern cordless table lamp in Chattanooga home
Visual Comfort Lighting blends classic chandeliers and modern cordless table lamps for stylish indoor and outdoor living.

Visit Our Showroom Today!

Lighting can change how your home feels, and Visual Comfort gives you options that are stylish, durable, and versatile. Visit Fowler Brothers Co. in Chattanooga to explore the collection in person and let our team help you find the right lighting for every part of your home.

Sculpting Air and Light: Stickley’s Walnut Grove Collection

Too often, pieces are either heavy and old-fashioned or sleek but cold. That’s where Stickley’s Walnut Grove Collection comes in. It’s light, warm, and modern, built to brighten a room while still feeling like it will last for generations. At Fowler Brothers Co. Home & Patio, many families find this collection solves one of the biggest struggles: choosing furniture that balances style, comfort, and durability.

Design & Inspiration

Step into a room with Walnut Grove and the difference is clear. The open lines and gentle curves shape the space, letting natural light flow through. Chairs and tables don’t overwhelm your home, they invite you in. For anyone who wants furniture that makes rooms feel larger and brighter, this collection fits the need.

Each piece shows off precise joinery, smooth finishes, and well-proportioned shapes. Stickley has been doing this for more than a century, but Walnut Grove proves they can respect tradition while speaking directly to today’s homeowners.

Walnut’s rich tones and natural grain patterns bring warmth that blends into modern interiors. Paired with crisp walls or soft fabrics, walnut creates a grounded, natural look that feels right at home.

A dining room set from the Stickley’s Walnut Grove Collection, with a dining table, chairs, and a sideboard.
The Stickley’s Walnut Grove Collection features dining and living room pieces that can create a unified, modern look throughout your home.

Lifestyle & Home

One frustration families share is how quickly a home can feel crowded. Walnut Grove was designed with that in mind. Slim silhouettes and open frames give rooms breathing space. A dining table encourages gathering instead of dominating. A sideboard adds storage without closing off walls.

Also, Walnut Grove isn’t limited to one space. The collection includes dining, living, and accent pieces designed to work together. That means you can carry one look throughout your home. And because Fowler Brothers Co. offers custom order services, you can shape Walnut Grove pieces to fit your lifestyle perfectly.

Stickley’s Legacy of Craftsmanship

Stickley has been crafting heirloom furniture for more than 120 years, and Walnut Grove is a fresh chapter in that story. The collection honors Stickley’s history of strong construction while introducing a lighter take on design. Choosing Stickley means choosing quality that can be handed down.

Many families today care about where their furniture comes from. Stickley sources wood responsibly and builds with long life in mind. Walnut Grove reflects that commitment, offering style you can feel good about. When you buy pieces built to last, you’re not just decorating, you’re making a lasting choice.

Walnut has been valued for centuries because it’s both strong and beautiful. It resists warping, shows striking grain, and gains character as it ages. That’s why Walnut Grove isn’t just trendy, it’s timeless.

A living room set from the Stickley’s Walnut Grove Collection, with a sofa, coffee table, and bookshelves in a modern space.
The Stickley’s Walnut Grove Collection features a light and airy design, perfect for creating an open and welcoming living room.

3 Practical Tips for Your Home

1.  Keep things simple. Pair a walnut dining table with neutral chairs and a statement light. Let the wood’s natural character shine.
2. Mixing works best with contrast. Light oak floors or black metal accents highlight walnut’s richness without clashing.
3. Walnut looks best with natural light. Position pieces near windows or use warm-toned lamps to show off the grain.

How do you create a home that feels modern, warm, and lasting?

At Fowler Brothers Co., we believe this collection is one of the best investments you can make for your home and family.Visit our Chattanooga showroom to see Walnut Grove in person, run your hand across the walnut grain, and imagine how it can shape your space. Our expert design team will help you choose pieces that bring light and warmth into your home for years to come.

Color Your Backyard Happy, Bring The Playfulness of HOUE To Your Home

Does your backyard need a little touch or excitement? Too often, outdoor spaces get overlooked, leaving them feeling underwhelming compared to the style and personality inside the home. Instead of settling for the same old bulky, traditional patio furniture, you can transform your backyard into a vibrant, modern, colorfiul retreat that feels fresh, inviting, and uniquely yours.

HOUE, a Danish brand that brings modern design and unexpected color to patio furniture. We’ll show you how their pieces can change a simple backyard into a happy, lively retreat that feels like an extension of you. After all, we think your outdoor space should be a joyful place for family and friends.

As experts in high-quality home and patio furnishings since 1885, we have confidence in HOUE’s craftsmanship. Right now, all HOUE outdoor furniture are 20% off until September 9, 2025.

Close-up of a blue HOUE CLICK chair's slats and a disassembled view, showing its modular design.
The innovative design of the HOUE CLICK chair allows you to mix and match colors by simply clicking the slats on and off.

The Power of Color in Outdoor Spaces

Color is a strong statement. Think about how a bright splash of paint can change the feel of a room inside. In your backyard, a bold hue can do the same. It lifts moods, creates energy, and helps to define a space. A brightly colored chair or table instantly becomes a focal point, drawing the eye and inviting people to sit down and stay a while. It’s a simple, easy way to show your personality and make a fun statement without a lot of effort.

Signature Houe Pieces That Make a Statement

HOUE is known for its clean lines and special details that make their furniture stand out. Here are a few of their most popular pieces to show you what we mean.

  • The CIRCLE Table: This well-proportioned dining table is made for outdoor use, featuring beautiful bamboo lamels and a sleek leg construction in gray powder-coated aluminum. Its design allows for free seating, giving comfortable legroom for everyone. The table comfortably seats 6 people, while the 150 cm model easily seats 8-10. A decorative granite stone in the center is also perfect for hot pots.
  • The CLICK Chair in Black: This version of the popular CLICK chair offers a sophisticated, minimalist look. The black lamellas and powder-coated metal frame create a clean, modern statement that pairs perfectly with any outdoor decor, from bright colors to neutral tones. It’s a timeless choice for a stylish patio.
  • The CLICK Chair in Multicolor: The most playful version of the CLICK chair features a combination of various lamella colors. This vibrant design allows you to express your personality and bring a fun, energetic feel to your outdoor space. Its colorful mix is a great way to add a splash of joy to your backyard.

We help homeowners see that these pieces can be both a functional seat and a piece of art for their backyard.

Mix and Match: Customize for a Personal Feel

A common concern is how to use multiple colors without a space looking messy or disorganized. We have a simple plan for you:

  1. Begin with a neutral base. This is your foundation. Choose a main piece, like a table or sofa, in a simple color like gray, white, or black.
  2. Add your color. Use smaller items like chairs, side tables, or cushions in your favorite bold hues.
  3. Select a palette. Stick to 2-3 main colors. This keeps the look clean and intentional, rather than random.

This approach gives you creative freedom to show your style while keeping a modern feel. You can create a look that is totally unique to you and your home.

Designing a Backyard That Feels Like You

Your outdoor space should be a reflection of your style. HOUE’s versatile designs make it easy to create an area that is both stylish and personal. Here are three simple steps to help you:

  1. Define Your Purpose: What do you want to do in your backyard? Do you want to eat outdoors, or do you want a comfortable spot to relax? Maybe both.
  2. Choose Your Base: Select your main furniture pieces in neutral colors to fit the purpose you defined.
  3. Add Your Personality: This is the fun part. Add your smaller pieces or accessories in bold colors to show off your style.

This process gives you a simple, workable plan to use our products to achieve your design goals.

A row of colorful HOUE CLICK chairs next to a pool, and a close-up of a multicolor chair.
The wide range of colors for HOUE CLICK chairs lets you create a fun, stylish patio space that’s uniquely yours.

How Fowler Brothers Co. Helps You Create Your Space

With over 140 years of experience, we provide reliable assistance on selecting the right pieces for your home. We invite you to visit our showroom in person. There, you can see and feel the quality of HOUE’s furniture. Our experts can help you visualize how it will look in your backyard. We are committed to providing durable, beautiful furniture that will enhance your home for years.

HOUE’s furniture shows that modern design can be fun and colorful. By using their playful pieces, you can turn your backyard into a happy, stylish retreat that reflects your personality. All HOUE items are 20% off until September 9, 2025. This is a great time to bring some color and joy to your outdoor space.

Visit our Chattanooga showroom today or schedule a personalized design consultation with our experts are ready to help you find the perfect HOUE pieces for your home.

Meet the 125th Anniversary Daffodil Chest from Stickley

The 125th Anniversary Daffodil Chest from Stickley it’s the third special piece they released to celebrate 125 years of making incredible furniture.

This chest is based on a design from the early 1900s by Ernest Batchelder, who helped shape the Arts and Crafts style back when the Stickley brothers were starting out. Batchelder made his original chest out of chestnut wood with a daffodil pattern painted on using silkscreen.

This revived Daffodil Chest is a masterclass in American craftsmanship, featuring quartersawn white oak solids and pinned mortise-and-tenon joinery for a lifetime of structural integrity. Its most breathtaking feature is the signature floral inlay, a meticulous mosaic of cherry, celtis, maple, mahogany, makore, and black-dyed veneers set into rift oak to recreate Ernest Batchelder’s historic artwork. This attention to detail extends to the hardware and interior, which include bronze-finished lifts, a lid with spring-loaded safety supports, and a cedar-lined interior designed to protect your finest linens for generations.

Stickley Daffodil Chest open showing cedar-lined interior and detailed daffodil wood inlay on quartersawn white oak, 125th Anniversary limited-edition piece
Open view of the Stickley Daffodil Chest revealing its spacious cedar-lined interior and exquisite hand-inlaid daffodil design, a true heirloom from Stickley’s 125th Anniversary collection.

Handcrafted in New York and measuring 31″ W x 18″ D x 18″ H, this piece is perfectly scaled for the foot of your bed. The “Daffodil” design provides a striking visual against your bedding while maintaining a balanced footprint that won’t overwhelm the room. It is available in the signature Onondaga finish or a variety of other custom oak tones that we can order specifically for you.

Picture walking into your bedroom and seeing a stunning, handcrafted chest at the foot of your bed that  feels rich. With its intricate woodwork and century-long legacy, the Daffodil Chest is that rare piece that feels like a unique find while giving you a beautiful place to tuck away blankets and linens.

The oak tones go great with modern, traditional, or anything in between. Keep the top simple, maybe a couple of pillows or nothing at all, so the inlay gets all the attention. It works in a master suite or even as a nice accent for another space. We’ve been helping Chattanooga families find the best furniture since 1885, and Stickley is one of our favorites. Our expert design team will walk you through it, talk about custom options, and help you figure out if it’s the right fit for your home.

Stickley Daffodil Chest open with cedar-lined interior and cozy blanket inside, featuring handcrafted daffodil inlay on quartersawn white oak, 125th Anniversary limited-edition furniture
The Stickley Daffodil Chest open, showcasing its spacious cedar-lined storage and stunning daffodil wood inlay – a timeless luxury piece from Stickley’s 125th Anniversary collection.

If you love a good story and a great collectible, you won’t want to miss this. A limited number of “First Cuttings” will come to our showroom here at Fowler Brothers Co., with a numbered 125th Anniversary commemorative plaque. It’s a chance to own a true piece of Stickley history.

Pre-order yours by February 15, 2026, to get the official version with the plaque.

2026 Interior Design Trends You Can Bring Home Today at Fowler Brothers

Since 1885, our family has seen every style come and go, from the heavy Victorian era and the mid-century surge to the sleek modern era. We can tell you that 2026 is moving in a much warmer direction. The new year is about feeling. The new year is about how a room makes you feel. We want to help you create a space that feels relaxed, comfortable, and truly yours.

Texture is the big winner this upcoming year. People are tired of flat, cold surfaces. We want to touch our furniture. This means a major shift toward authentic materials. We are seeing stone, wood and fabrics taking over.

The biggest comeback is dark wood. For a while, everyone wanted light oak or painted cabinets. Now, rich walnut and deep mahogany finishes are back. They provide a sense of history. Stickley heritage pieces are perfect examples of this. If we worry about a room feeling too heavy, we suggest mixing these dark woods with natural textiles like linen. It creates a balance that feels high-end but approachable.

Also, softness is the priority for 2026 interior design trends. Rigid, straight lines are being replaced by organic shapes. We see this in curved sofas and rounded dining tables. Even architecture is changing. Arched doorways and rounded cabinet fronts are popping up everywhere.

A cozy living room showcasing 2026 interior design trends with dark wood arched bookcases, a textured cream armchair, and a neutral sofa.
Discover how arched silhouettes and rich wood finishes define the 2026 interior design trends.

These shapes make a home feel safer and more inviting. A curved sofa says “sit down.” Brands like Rowe and American Leather are already ahead of this. They are creating sculptural pieces that don’t sacrifice comfort. Lighting is also becoming more like art. Look for sculptural lamps that act as a focal point in a quiet room.

2026 is the year of the curated home. People want oversized, plush seating that stands out. The style focuses on being sculptural plus functional.

We love that vintage pieces and antiques are trending again, making it all about personal expression. People want a home that looks like it was collected over time. This move toward craftsmanship and character is a push for longevity. We want furniture that will last, not mass-produced items that end up in a landfill in three years.

Color is getting deeper. Earthy tones are dominant. Imagine chocolate brown, burgundy, and rust. These colors feel stable and permanent.

At the same time, we see a soft undercurrent of muted mineral colors. Sage green, soft blues, and clay tones provide a calm balance to the dark browns. With Cloud Dancer (PANTONE 11-4201) being named the Pantone Color of the Year for 2026, the trend is centered on a soft, airy feel that lets natural textures stand out. This creamy, versatile white is the perfect canvas for the strong, earthy colors we see coming into style. We can use these colors in small doses against a fresh Cloud Dancer background to see what works.

The main trend is functionality. We are designing homes for living, not just for display. Every room needs to serve more than one purpose. Your living room might be a movie theater on Friday and a quiet reading nook on Sunday morning.

We want emotional resonance. We want spaces that trigger a happy memory. This also applies to the patio. Using brands like Summer Classics or Polywood makes your outdoor space feel like a real extension of your living room showing comfort and versatility everywhere.

A living room showcasing 2026 interior design trends with dark wood arched bookcases, a curved beige sofa, and a textured white armchair.
2026 interior design trends favor arched silhouettes and rich wood finishes to create a sense of history.

You Might Have These Design Questions

How do we use 2026 trends if we have a traditional home? The best way is to mix textures. Keep your traditional dark wood furniture but add a modern curved armchair or a soft mineral-colored rug.

Is it worth investing in a high-end sofa now? Yes. The 2026 style is about longevity. Buying a quality piece now means we won’t have to replace it when the next fad passes.

Visit our Chattanooga showroom to feel these materials for yourself or book your personalized design consultation. Our team has been doing this for 140 years. We can help you find the pieces that make your house feel like home.

Furniture Layout Tips for Hosting Christmas Parties

If you are hosting a Christmas party this season, the key to a great holiday gathering is how your furniture helps people flow and connect. 

Set Your Sofa As A “Boundary”

Many people think a sofa belongs against the wall, however, a big piece of furniture like this needs to be used as a boundary, not a barrier. Pull it three feet away from the wall. This instantly creates room for people to pass behind it and gives the whole space a feeling of being intentional, not just pushed aside.

Create Conversation Islands

No one enjoys shouting across a large space. Your room needs “intimate pockets”. We recommend applying the eight feet rule. No seating cluster should require guests to speak across a gap wider than eight feet.

Take your existing arrangement and break it up. If you have two armchairs, move them across the room from the sofa, perhaps near the fireplace. Add a small accent table between them for drinks. Now you have a mini conversation area. The furniture can be set to invite smaller groups to reunite without monopolizing the whole room.

An elegant, festive dining table and chairs, illustrating Furniture Layout Tips for optimizing a holiday dinner or buffet setup.
Using clever Furniture Layout Tips, the dining table can be used as a central buffet for easy flow, with chairs moved to the periphery for overflow seating.

The Cocktail Table Shuffle

Your coffee table is generally too low and too central for drinks and appetizers when the room is packed. It becomes an obstacle course.

The simplest tip is to get it out of the way. Slide it to the side or into another room entirely. Instead, scatter a few taller, smaller side tables throughout the space. We love using pedestal tables from brands like Stickley for this. Their narrow base means no one trips, and their height makes it easy to set down a glass without having to bend over. 

The Dining Room Flow

The dining table is often the largest piece of furniture you own. For a seated dinner, it’s perfect. For a standing cocktail party, it can take too much space.

If you are not serving a formal dinner, use that table as a buffet. Position it so guests can approach it from both sides. To keep the flow going, move the dining chairs to the edges of the room. They become temporary overflow seating where people can rest their feet for a minute. If you leave the chairs tucked under the table, they just create a traffic jam.

An armchair pulled away from the main seating area with a small accent table, demonstrating Furniture Layout Tips for creating conversation islands.
Applying Furniture Layout Tips means using smaller accent tables to turn individual chairs into “conversation islands” for intimate holiday chats.

Bring the Outdoors In

If you have quality patio pieces, don’t be afraid to pull some into an indoor area that needs extra seating. A sleek, armless Polywood bench or an accent chair from Summer Classics can blend seamlessly with your indoor decor, especially near a window or sunroom. This is a quick fix for extra seating, and the outdoor materials can handle the inevitable spill.

You want movement to be easy, drinks to be accessible, and seating to encourage small group interaction. That big sectional looks great for family movie night, but for a party, think smaller, higher, and broken apart. It will make your home feel bigger and your guests feel more relaxed.

If you need help with more furniture tips to host your party during this holidays, we invite you to get in touch with our designer team for a consultation or visit our showroom at 1903 E 24th St Pl. Chattanooga, Tennessee.

Then, Now, and Next: Honoring Tradition, Inspiring the Future of Home & Patio

2025 marks our 140th anniversary as a family-owned company, and for us, this isn’t just a number. It’s the families who opened their homes to us, the neighbors who became our friends, and the generations who helped shape who we are.

At Fowler Brothers Co., this milestone is our moment to say thank you. You’re the reason our history matters, and the reason the furniture we offer and the service we provide continue to find their place in the spaces you call home.

Guests celebrating the Fowler Brothers Home & Patio 140th anniversary during an evening of fellowship, photos, and showroom festivities.
A look inside the Fowler Brothers Home & Patio 140th anniversary celebration, featuring guests enjoying the night in our showroom.

Honoring 140 Years of Legacy

From our beginnings in 1885, selling furniture door to door, to navigating decades of change in how people shop and live, one thing has always stayed the same: our commitment to our core values. We’ve always believed in helping people create homes they love, have access to quality furniture built to last and passed down through generations, and to be cherished for its irreplaceable character.

We’ve seen parents become grandparents, kids become homeowners, and long-time customers bring their own families in to shop with us. Being part of people’s lives for this long is something we never take lightly.

On Thursday, November 13, we celebrated our 140th anniversary with longtime friends, loyal customers, family, and our entire Fowler Brothers team. During the evening, guests shared stories that stretched across generations. They spoke about the pieces they brought home years ago, how those furnishings are still loved and used today, and how they have become part of the moments that matter most in their lives.

Hearing how our work has touched families and become woven into their memories meant more than we can ever express. It reminded us of the heart behind everything we do.

To us, furniture is never just furniture. It is the backdrop of life, and being part of your story is the greatest honor we could ask for.

Scenes from the Fowler Brothers Home & Patio 140th anniversary celebration, featuring desserts, live music, guests, and family photos.
A collection of moments from the Fowler Brothers Home & Patio 140th anniversary event—great food, live music, and the people who make our legacy special.

Evolving With the Times: Tradition Meets Innovation

Celebrating with family, friends and long-time customers and feeling the love they’ve shared with us inspires us to keep growing, to keep improving, and to continue offering the very best products and services as times change.

Today, we blend the craftsmanship we’ve always believed in with the modern features families want. Sustainable materials, custom pieces, performance fabrics, and furniture designed for real life. When you walk through our showroom, you’ll see that mix of comfort and innovation in every corner.

We also continue to partner with brands homeowners trust, such as Stickley, Summer Classics, Polywood, Lexington Home Brands and many others known for long-lasting quality. These relationships help us bring you furniture that looks good, feels good, and stands up to everyday living.

One of the proudest achievements in our recent story is being named the 2025 Apollo Award Winner, a recognition that highlights leadership and excellence in the furniture industry. For us, it’s a reminder that staying true to our values while embracing new ideas is the right path forward.

Looking Ahead: The Next Chapter for Fowler Brothers Co.

So what comes next?

Entering this next chapter of Fowler Brothers, the energy from our 140th celebration is encouraging us to evolve, elevate, and continue offering the quality and service our customers deserve. Our vision for expansion is constant, whether it’s by introducing more high-end brands to our collections or creating more inviting spaces for you to shop. We are excited for the future and deeply proud of the legacy we are building together.

Our dedication extends beyond our doors and into the heart of Chattanooga. We are continuing our commitment to the community, whether by hosting events, partnerships with neighborhood organizations, or simply ensuring that our store remains a welcoming place for everyone. Our deep roots in this city will always be at the core of everything we do.

Family photo taken at the Fowler Brothers Home & Patio 140th anniversary celebration.
A special family moment during the Fowler Brothers Home & Patio 140th anniversary celebration.

A Final Thank You

From our family to yours, thank you for being part of our story, whether you’ve been with us for decades or just found us today. Your trust is the reason we’ve grown, adapted, and made it to 140 years. And we’re excited for everything still ahead.

Here’s to the next chapter, and to the homes and memories we’ll create together.

A Proud Achievement: Fowler Brothers Co. Wins the 2025 Apollo Award

There’s something special about walking into a store that feels like home, where the furniture isn’t just stylish but tells a story of craftsmanship, care, and community. That’s exactly what Fowler Brothers Co. has been creating for generations. And now, it’s official: Fowler Brothers Home & Patio has been named the 2025 Apollo Award winner by the International Casual Furnishings Association (ICFA).

This recognition isn’t just another title on the shelf. It’s proof that our business one of the most trusted names in home furnishings, a place where homeowners know they’ll find lasting quality and genuine service.

The Apollo Award and Why It Matters

The ICFA Apollo Award is the highest recognition in the outdoor and casual furniture industry. For more than 60 years, the ICFA has honored retailers that set the standard in merchandising, marketing, customer care, and innovation. Being chosen as a winner means you’re among the very best in the business.

In 2025, Fowler Brothers Co. Home & Patio earned this distinction in the single-store category. The award was accepted by Mike Hartley and Matthew Smisson, representing the entire team that works every day to make Fowler Brothers a destination for quality furniture and outstanding service.

Fowler Brothers Co. team members Mike Hartley and Matthew Smisson accepting the Apollo Award 2025 for excellence in furniture and design.
Fowler Brothers Co. representatives Mike Hartley and Matthew Smisson proudly accept the Apollo Award 2025, recognizing the Chattanooga store’s outstanding achievement in furniture retail and design excellence.



Winning this award shows that Fowler Brothers is the best in areas that matter most to customers: creative showroom design, consistent growth, exceptional shopping experiences, and a commitment to staff training. For shoppers, it’s a sign that they’re working with professionals recognized nationwide for excellence and trustworthiness.

Local Roots, National Recognition

What makes this achievement even more meaningful is that Fowler Brothers Co. is a family-owned business that has been serving families from Chattanooga and surrounding areas  since 1885. For 140 years, our company has combined tradition with innovation, always focusing on people first.

Excellence can also come from a partner right in your own community, understanding the local lifestyle, the Tennessee climate, and what it means to make a house feel like home. 

What This Means for You: Better Products, Service & Experience

Every detail, from the furniture on display to the way customers are treated, has been recognized at a national level. Fowler Brothers Co. works with trusted brands such as Polywood, Tropitone, Lane Venture, Brown Jordan.

Our team of experts take pride in helping clients create spaces that fit their lives, offering home and patio design consultations, custom orders, and seasonal promotions with flexible financing. Every visit feels personal, every recommendation thoughtful, and every purchase supported long after the sale.

Aerial view of Fowler Brothers Co. Home & Patio outdoor furniture showroom in Chattanooga, showcasing patio sets and umbrellas from the Apollo Award 2025 winning retailer.
A view of the Fowler Brothers Co. Home & Patio showroom in Chattanooga, filled with premium outdoor furniture and patio collections from the Apollo Award 2025 winning retailer.



Many homeowners worry about finding pieces that last or dealing with service that feels impersonal. Fowler Brothers solves that problem by combining time-tested craftsmanship with modern service. The Apollo Award reinforces what their customers already know: they’re buying from a store that puts honesty, expertise, and care at the center of everything.

Looking Foward

Winning the Apollo Award is recognition, but also, motivation. Fowler Brothers Co. plans to use this milestone to keep raising the bar with new collections, improved showroom experiences, and community-centered events that bring people together.

This isn’t just about the store’s success. It’s about continuing a long tradition of helping families create homes they love, spaces for gathering, relaxing, and making memories.

Visit the Showroom

If you’ve been thinking about refreshing your home, this is the perfect time to see what award-winning furniture and service look like. Visit Fowler Brothers Home & Patio in 1903 E 24th St Pl, in Chattanooga, Tennessee, to explore our latest indoor and outdoor collections, or schedule a design consultation to bring your ideas to life.

Crisp Nights, Soft Sheets: Get Fall-Ready with Peacock Alley Bedding

When air and evenings start to cool, our homes quietly shift with the season. Patio dinners move inside, candles burn a little longer, and the bed suddenly feels like the best place in the house. But those lightweight summer sheets? They’re ready to be switched.

Fall calls for comfort and that’s exactly what Peacock Alley Bedding delivers.

Seasonal Comfort & Fabric Choice

Finding the right bedding for fall can be tricky. You want warmth, but not the kind that makes you toss and turn in the middle of the night.

Peacock Alley is known for using only the best materials, the kind that feel smooth against your skin and adjust naturally with changing temperatures. For cooler nights, sateen sheets are perfect. They’re soft, slightly heavier, and have a gentle sheen that feels like a touch of luxury. On the other hand, percale sheets feel light and breathable. Ideal if you sleep warm but still want that cozy layer as the weather changes.

The beauty of Peacock Alley’s bedding is how it balances both, cozy enough for fall, but light enough to work in every season. At Fowler Brothers Co., our design team helps you mix textures and fabrics so your bed feels comfortable all year long.

Peacock Alley Bedding cozy blankets and fall bedding collection at Fowler Brothers Co. Chattanooga
Stay cozy this fall with Peacock Alley Bedding, soft throws and luxury sheets available at Fowler Brothers Co. in Chattanooga.

Layering Tips for a Fall-Ready Bed

When it comes to fall bedding, it’s all about layering. Start with the basics, then add pieces that bring warmth and personality. Begin with a clean sheet set, then add a lightweight duvet or quilt for softness. A throw blanket at the end of the bed instantly adds texture and warmth, perfect for curling up on chilly evenings. Peacock Alley’s fall collection includes textured throws and duvets in tones that make any room feel inviting.

Color also plays a big role in creating that cozy feel. This fall, warm neutrals and earthy tones are trending; think oatmeal, clay, ivory, and soft sage. These shades pair beautifully with both modern and traditional bedrooms. And if you need help finding the perfect combination, Fowler Brothers Co. offers in-store design help to make it simple.

Quality & Craftsmanship That Lasts All Year

There’s something special about investing in bedding that doesn’t just look good, but lasts. Peacock Alley has built its name on quality, from the hand-finished hems to the long-staple cotton used in every sheet.

Unlike seasonal décor that gets tucked away after a few months, Peacock Alley’s bedding stays timeless. The designs are simple, elegant, and made to blend with any home style, meaning your fall refresh becomes year-round comfort.

At Fowler Brothers Co., we value brands like Peacock Alley because they share our belief in craftsmanship that endures. It’s about helping families create spaces they love to come home to.

Peacock Alley Bedding luxury fall collection with embroidered sheets and soft blanket at Fowler Brothers Co. Chattanooga
Add timeless comfort to your home with Peacock Alley Bedding, luxury sheets and blankets available at Fowler Brothers Co. in Chattanooga.

Treat Yourself or Someone Special with Peacock Alley Bedding

With the holidays around the corner, Peacock Alley bedding also makes a thoughtful gift. It’s something that feels personal, a touch of comfort that turns a house into a home. And it’s also a great gift for yourself!

Bring Comfort Home This Fall

Peacock Alley Bedding offers the perfect mix of warmth, comfort, and craftsmanship, making it easy to create a bedroom you’ll look forward to at the end of every day.

Visit our showroom at Fowler Brothers Co. in 1903 E 24th St Pl. Chattanooga to explore our latest Peacock Alley arrivals, feel the fabrics in person, and let our team help you find the perfect fall bedding.

Celebrate Stickley Designer Rug Month

A great rug ties your furniture together, adds warmth, and turns a room into a place that feels lived in and loved. But finding one that combines quality, design, and comfort isn’t always easy.

That’s why during this Stickley Designer Rug Month, homeowners can explore handcrafted Stickley rugs that bring beauty, craftsmanship, and timeless style into every room, all while enjoying 50% off for a limited time.

The Artistry Behind Stickley Designer Rugs

Stickley has built a legacy on craftsmanship. For more than a century, the company has treated furniture and décor as art, and their rugs follow the same tradition. Every piece is woven with care, using time-honored methods that highlight detail and texture in a way machines simply can’t match.

Each Stickley rug is a mix of tradition, creativity, and thoughtful design that connects old and new. The patterns draw inspiration from nature, architecture, and global influences, while the materials, premium wool, silk, and natural fibers, make every rug strong enough to last for generations.

When you walk across a Stickley rug, you’re stepping onto craftsmanship you can see and feel. It brings warmth and artistry to your home.

Stickley Designer Rug Month artisan handcrafting a designer rug at Fowler Brothers Co. Chattanooga
Skilled craftsmanship brings every Stickley rug to life, celebrate Stickley Designer Rug Month at Fowler Brothers Co. with 50% off this month.

Design Tips: Choosing the Right Rug for Your Space

Here are a few easy tips to help you find the perfect one for your home.

1. Get the Size Right

A rug’s size can completely change the look of a room. In a living room, make sure your rug is large enough to fit under the front legs of your furniture. In the dining area, it should extend at least two feet beyond the table so chairs stay on it, even when pulled out. Bedroom rugs look best when they frame the bed, giving your feet a soft landing every morning.

If you’re unsure where to start, our design team at Fowler Brothers Co. can help you measure and visualize what size works best for your space. Book your consultation now here.

2. Choose the Right Color and Pattern

Stickley’s seasonal rug collections make this part simple. If you prefer a calm, cozy look, try warm neutrals or earthy tones that blend easily with your furniture. Want something more striking? Explore geometric or organic patterns that add interest without taking over the room.

Tip: lighter rugs can make a small room feel bigger, while darker ones ground larger spaces and handle everyday use with ease.

3. Think of It as the Foundation

A rug connects everything, your sofa, table, lighting, and décor — into one complete design. It’s the base that sets the tone for the rest of the room. At Fowler Brothers Co., our design consultants can help you choose a rug that complements your furniture and enhances your space from the ground up.

Exclusive Offers & Why Now Is the Best Time to Buy

If you’ve ever wanted a Stickley rug, now’s your chance. Stickley Designer Rug Month is here, and for a limited time, you can get 50% off all Stickley rugs at Fowler Brothers Co. through October 31.

During this special event, you can also explore limited-edition designs that won’t be restocked once they’re gone.

Refresh your home before the holidays!

For over 140 years, Fowler Brothers Co. has helped families in Chattanooga create beautiful, comfortable homes filled with furniture and décor built to last. Our partnership with Stickley reflects that same commitment to quality and timeless design.

When you visit our showroom, you can see and feel these rugs for yourself. Our design team is ready to help you find a rug that fits your lifestyle, complements your space, and reflects your personal taste.

Stickley Designer Rug Month living room setup with handcrafted rug and wood coffee table at Fowler Brothers Co. Chattanooga
Add warmth and craftsmanship to your home during Stickley Designer Rug Month at Fowler Brothers Co., handcrafted rugs now 50% off.

Style Starts from the Ground Up

Your home deserves pieces that tell a story, and a Stickley rug does exactly that. It adds color, character, and comfort to every room, creating the base for your entire design.

Visit Fowler Brothers Co. in Chattanooga this month to explore the Stickley Designer Rug collection and enjoy 50% off during Designer Rug Month.

Illuminate Every Space with Visual Comfort

Lighting shapes the way a home feels. The right fixture can make a space warm, inviting, and complete. That’s why Visual Comfort Lighting, available at Fowler Brothers Co. in Chattanooga, has become a favorite for homeowners who want lighting that’s both stylish and functional.

Innovative Design Leadership

Visual Comfort works with some of the most recognized designers in the world to create pieces that feel timeless but still suit modern living. These aren’t just light fixtures, they’re design statements. Each one blends clean style with the function families need every day, making it easy to see why the brand stands out.

From large chandeliers that anchor a dining room to simple sconces that soften a hallway, Visual Comfort offers a wide range of indoor lighting. Their collection includes pendants, lamps, and more, designed to add warmth and personality to both homes and commercial spaces. At Fowler Brothers Co., our team can help you choose the right piece so your lighting feels like it belongs.

Visual Comfort Lighting pendants in modern kitchen and sculptural table lamp in Chattanooga home
Visual Comfort Lighting fixtures bring timeless design to every corner, from kitchen pendants to statement table lamps.

Outdoor Fixtures That Last

Exterior lighting has to do two things: look beautiful and stand up to the weather. Visual Comfort does both. Their outdoor designs add curb appeal while also creating a welcoming glow for patios, gardens, and porches. Durable materials mean you don’t have to trade style for performance.

Cordless and Rechargeable Options

One of the fastest-growing lighting trends is cordless fixtures, and Visual Comfort has embraced it in a big way. Their rechargeable lamps and portable designs make it simple to move light where you need it, indoors or outside, without searching for an outlet. This kind of flexibility is perfect for families who entertain or like to switch things up.

Every Visual Comfort piece is crafted with attention to detail, using quality materials that last. You can feel the difference in the weight, the finish, and the way the light shines. That focus on craftsmanship is why Fowler Brothers Co. is proud to offer this line, it reflects the same dedication to quality we’ve valued since 1885.

Visual Comfort Lighting chandelier in kitchen and modern cordless table lamp in Chattanooga home
Visual Comfort Lighting blends classic chandeliers and modern cordless table lamps for stylish indoor and outdoor living.

Visit Our Showroom Today!

Lighting can change how your home feels, and Visual Comfort gives you options that are stylish, durable, and versatile. Visit Fowler Brothers Co. in Chattanooga to explore the collection in person and let our team help you find the right lighting for every part of your home.

Sculpting Air and Light: Stickley’s Walnut Grove Collection

Too often, pieces are either heavy and old-fashioned or sleek but cold. That’s where Stickley’s Walnut Grove Collection comes in. It’s light, warm, and modern, built to brighten a room while still feeling like it will last for generations. At Fowler Brothers Co. Home & Patio, many families find this collection solves one of the biggest struggles: choosing furniture that balances style, comfort, and durability.

Design & Inspiration

Step into a room with Walnut Grove and the difference is clear. The open lines and gentle curves shape the space, letting natural light flow through. Chairs and tables don’t overwhelm your home, they invite you in. For anyone who wants furniture that makes rooms feel larger and brighter, this collection fits the need.

Each piece shows off precise joinery, smooth finishes, and well-proportioned shapes. Stickley has been doing this for more than a century, but Walnut Grove proves they can respect tradition while speaking directly to today’s homeowners.

Walnut’s rich tones and natural grain patterns bring warmth that blends into modern interiors. Paired with crisp walls or soft fabrics, walnut creates a grounded, natural look that feels right at home.

A dining room set from the Stickley’s Walnut Grove Collection, with a dining table, chairs, and a sideboard.
The Stickley’s Walnut Grove Collection features dining and living room pieces that can create a unified, modern look throughout your home.

Lifestyle & Home

One frustration families share is how quickly a home can feel crowded. Walnut Grove was designed with that in mind. Slim silhouettes and open frames give rooms breathing space. A dining table encourages gathering instead of dominating. A sideboard adds storage without closing off walls.

Also, Walnut Grove isn’t limited to one space. The collection includes dining, living, and accent pieces designed to work together. That means you can carry one look throughout your home. And because Fowler Brothers Co. offers custom order services, you can shape Walnut Grove pieces to fit your lifestyle perfectly.

Stickley’s Legacy of Craftsmanship

Stickley has been crafting heirloom furniture for more than 120 years, and Walnut Grove is a fresh chapter in that story. The collection honors Stickley’s history of strong construction while introducing a lighter take on design. Choosing Stickley means choosing quality that can be handed down.

Many families today care about where their furniture comes from. Stickley sources wood responsibly and builds with long life in mind. Walnut Grove reflects that commitment, offering style you can feel good about. When you buy pieces built to last, you’re not just decorating, you’re making a lasting choice.

Walnut has been valued for centuries because it’s both strong and beautiful. It resists warping, shows striking grain, and gains character as it ages. That’s why Walnut Grove isn’t just trendy, it’s timeless.

A living room set from the Stickley’s Walnut Grove Collection, with a sofa, coffee table, and bookshelves in a modern space.
The Stickley’s Walnut Grove Collection features a light and airy design, perfect for creating an open and welcoming living room.

3 Practical Tips for Your Home

1.  Keep things simple. Pair a walnut dining table with neutral chairs and a statement light. Let the wood’s natural character shine.
2. Mixing works best with contrast. Light oak floors or black metal accents highlight walnut’s richness without clashing.
3. Walnut looks best with natural light. Position pieces near windows or use warm-toned lamps to show off the grain.

How do you create a home that feels modern, warm, and lasting?

At Fowler Brothers Co., we believe this collection is one of the best investments you can make for your home and family.Visit our Chattanooga showroom to see Walnut Grove in person, run your hand across the walnut grain, and imagine how it can shape your space. Our expert design team will help you choose pieces that bring light and warmth into your home for years to come.

Color Your Backyard Happy, Bring The Playfulness of HOUE To Your Home

Does your backyard need a little touch or excitement? Too often, outdoor spaces get overlooked, leaving them feeling underwhelming compared to the style and personality inside the home. Instead of settling for the same old bulky, traditional patio furniture, you can transform your backyard into a vibrant, modern, colorfiul retreat that feels fresh, inviting, and uniquely yours.

HOUE, a Danish brand that brings modern design and unexpected color to patio furniture. We’ll show you how their pieces can change a simple backyard into a happy, lively retreat that feels like an extension of you. After all, we think your outdoor space should be a joyful place for family and friends.

As experts in high-quality home and patio furnishings since 1885, we have confidence in HOUE’s craftsmanship. Right now, all HOUE outdoor furniture are 20% off until September 9, 2025.

Close-up of a blue HOUE CLICK chair's slats and a disassembled view, showing its modular design.
The innovative design of the HOUE CLICK chair allows you to mix and match colors by simply clicking the slats on and off.

The Power of Color in Outdoor Spaces

Color is a strong statement. Think about how a bright splash of paint can change the feel of a room inside. In your backyard, a bold hue can do the same. It lifts moods, creates energy, and helps to define a space. A brightly colored chair or table instantly becomes a focal point, drawing the eye and inviting people to sit down and stay a while. It’s a simple, easy way to show your personality and make a fun statement without a lot of effort.

Signature Houe Pieces That Make a Statement

HOUE is known for its clean lines and special details that make their furniture stand out. Here are a few of their most popular pieces to show you what we mean.

  • The CIRCLE Table: This well-proportioned dining table is made for outdoor use, featuring beautiful bamboo lamels and a sleek leg construction in gray powder-coated aluminum. Its design allows for free seating, giving comfortable legroom for everyone. The table comfortably seats 6 people, while the 150 cm model easily seats 8-10. A decorative granite stone in the center is also perfect for hot pots.
  • The CLICK Chair in Black: This version of the popular CLICK chair offers a sophisticated, minimalist look. The black lamellas and powder-coated metal frame create a clean, modern statement that pairs perfectly with any outdoor decor, from bright colors to neutral tones. It’s a timeless choice for a stylish patio.
  • The CLICK Chair in Multicolor: The most playful version of the CLICK chair features a combination of various lamella colors. This vibrant design allows you to express your personality and bring a fun, energetic feel to your outdoor space. Its colorful mix is a great way to add a splash of joy to your backyard.

We help homeowners see that these pieces can be both a functional seat and a piece of art for their backyard.

Mix and Match: Customize for a Personal Feel

A common concern is how to use multiple colors without a space looking messy or disorganized. We have a simple plan for you:

  1. Begin with a neutral base. This is your foundation. Choose a main piece, like a table or sofa, in a simple color like gray, white, or black.
  2. Add your color. Use smaller items like chairs, side tables, or cushions in your favorite bold hues.
  3. Select a palette. Stick to 2-3 main colors. This keeps the look clean and intentional, rather than random.

This approach gives you creative freedom to show your style while keeping a modern feel. You can create a look that is totally unique to you and your home.

Designing a Backyard That Feels Like You

Your outdoor space should be a reflection of your style. HOUE’s versatile designs make it easy to create an area that is both stylish and personal. Here are three simple steps to help you:

  1. Define Your Purpose: What do you want to do in your backyard? Do you want to eat outdoors, or do you want a comfortable spot to relax? Maybe both.
  2. Choose Your Base: Select your main furniture pieces in neutral colors to fit the purpose you defined.
  3. Add Your Personality: This is the fun part. Add your smaller pieces or accessories in bold colors to show off your style.

This process gives you a simple, workable plan to use our products to achieve your design goals.

A row of colorful HOUE CLICK chairs next to a pool, and a close-up of a multicolor chair.
The wide range of colors for HOUE CLICK chairs lets you create a fun, stylish patio space that’s uniquely yours.

How Fowler Brothers Co. Helps You Create Your Space

With over 140 years of experience, we provide reliable assistance on selecting the right pieces for your home. We invite you to visit our showroom in person. There, you can see and feel the quality of HOUE’s furniture. Our experts can help you visualize how it will look in your backyard. We are committed to providing durable, beautiful furniture that will enhance your home for years.

HOUE’s furniture shows that modern design can be fun and colorful. By using their playful pieces, you can turn your backyard into a happy, stylish retreat that reflects your personality. All HOUE items are 20% off until September 9, 2025. This is a great time to bring some color and joy to your outdoor space.

Visit our Chattanooga showroom today or schedule a personalized design consultation with our experts are ready to help you find the perfect HOUE pieces for your home.

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